These days, luxury buyers are researching products more and more before they buy—and not just the products themselves, but the companies who sell them, too. Luckily, this shift means that brands that invest in innovation, creativity, and long-term content assets for their online marketing efforts will reap the rewards.

In today’s ever-evolving landscape of being on-demand and interconnected, it seems as if communicating through digital signage is a necessary transition for today’s dealerships.

The CSI Group is pleased to announce the promotion of VP/Executive Producer Rich Cannava to the position of President & Partner. Cannava joined CSI in 2004 as a Video Editor & Motion Designer and throughout his career has demonstrated creative and technical proficiency and an emerging strength in communication, management and leadership skills. Most recently, Cannava managed the Video and Motion Design Department drawing from his extensive practical experience, working closely with production crews, editors and motion designers in a collaborative and effective way.

With the digital advertising industry growing each year, brands must continue to evolve their digital presence to stay relevant. This past year, The CSI Group collaborated with Bulova in order to do just that and launched a digital campaign to help introduce the world’s first curved chronograph movement: The Bulova CURV Collection. The campaign was launched across desktop, tablet and mobile on a variety of web publications including Sports Illustrated, Men’s Fitness, Golf Digest and others. The CSI Group also launched an out-of-home program for CURV, displaying sleek, eye-catching creative on digital wi-fi stations throughout NYC and London. Since the creative was being pushed across various platforms, it was important that it be developed with the audience behavior in mind.

RAB Lighting recently came to The CSI Group in search of a video to promote their break-through new wireless lighting system: LightCloud. Paired with easy set-up and stellar customer support, the LightCloud lighting control system takes a fresh approach to commercial lighting by offering the most intuitive cloud-based technology on the market.