There’s no shortcut to successful digital marketing with content. The competition is fierce, and digital marketing leaders must have the ability to cut through the clutter of trends and focus on strategies that produce leads and ROI.

Video content is often expensive to produce. It can cost thousands of dollars for just a few minutes of professional-quality video. Plus, it takes tons of time to brainstorm creative elements, structure, plan, film, and finish post-production—not to mention the time spent promoting. That means you can only make so many videos at one time without blowing your budget.

This post by our Executive Creative Director, Kenny Eicher, originally appeared on Forbes.

This article featuring our Executive Creative Director, Kenny Eicher, originally appeared on Forbes.

This article featuring our Executive Creative Director, Kenny Eicher, originally appeared on Forbes.

This article featuring our Executive Creative Director, Kenny Eicher, originally appeared on Forbes.

Many companies shy away from digital rebranding. Proving ROI from a digital rebranding initiative seems ambiguous, time-consuming, and overwhelming.

The digital era has transformed the way businesses represent themselves online, but we still have a long way to go in the trade show and industry conference landscape. 

Is your company hesitant to invest in a social media video strategy? You’re not alone. Creating video just for social media can be a frustrating process. Planning, shooting, and editing many 1-2 minute clips takes a lot of time to prepare, and the ROI is questionable. Investing in 2D or 3D animation seems like an even bigger leap.

In today’s radically changing and competitive workplace, organizations are facing a call to action to improve corporate culture and employee experiences.