AI is allowing us increased precision and efficiency that improves ROAS. We have developed a process so that we can rapidly generate, test, and optimize multiple ad versions, ensuring the most effective variant is used. Since AI can assess a vast amount of data swiftly, we can use it to identify key insights and patterns used to fine-tune campaigns. This results in targeted, impactful advertising that is showing better ROI on spend every month.

We are using AI to increase personalized customer experiences (CX) for our clients both onilne and in-store. Through hyper-personalized interactions tailored to individual customer preferences brands can see significantly improved conversion rates.  The power lies in creating automations and custom bots that can begin to mimic human speech and over time learn how to leverage a brand's tone for consistency in all communications, from emails to chatbots.