YouTube continues to find ways to keep creators, agencies and brands leveraging the channel for growth and larger wallets, as it rolls out some incredible AI-powered features. From creating some lively and eye-catching visuals, building a solid community of fans, to expanding reach, and exploring new e-commerce opportunities, these features offer lots of new possibilities. Read on to dive into the latest YouTube innovations and learn how marketers and brands can harness them.

Hello again, and welcome to part two of our three part TikTok video series. In part one, we talked about how brands can break into TikToK without breaking the bank. And in part two, we're going to cover over some content ideas for fueling your TikTok account. Alright, let's do it. 

Hey, everyone going to do a little three-part video series on TikTok, this being part one, the goal is to start a conversation around how brands can break into TikTok with a sound content strategy that doesn't completely bust their budget, which is a problem we are hearing and seeing. Time and  time again. All right.

I wanted to take some time to provide a small update on what's happening here at Overskies when it comes to AI. One thing we'll be unveiling soon are our AI principles. These are the key points that will guide the agency's adoption and use of AI. Top level? We believe that AI assists and augments, but does not replace human ability. And that it has the ability to maximize our productivity, but not at the expense of quality. In short, we believe in a responsible, human focused adoption of AI. We're also approaching AI through the lens of solving important business issues.

So, after skimming countless 2024 trend reports and actually reading a few, I took a few moments to digest it all. And I've got a few ideas about what the next year might throw our way. Some of these reports suggest we might take a small breather after all the crazy, fast paced changes we've been dealing with. Which doesn't really sound half bad, right? I mean, everyone I follow is buzzing about the two C’s, community and connection, and how to do this at scale.

Over the past 30 years or so, ad agencies have followed a hierarchical structure with distinct compartments for each role. At the heart of this structure are the creative teams, responsible for generating the 'big idea' and crafting compelling narratives, and media teams who determine the best targeting, channels, and timings for the campaign.

YouTube For Brands: Comprehensive Guidelines to Drive Awareness and Grow Your Brand's Channel

YouTube is a vastly different platform than it was when it was launched in 2005.

Once a simple website for hosting videos, it is now a digital media juggernaut with 2 billion users and nearly 1 billion hours of video watched across the world every single day. It’s also one of the most powerful, yet untapped tools available to marketers.

“Ring the bells that still can ring

Forget your perfect offering

There is a crack in everything

That's how the light gets in.”

― Leonard Cohen

In the ever-evolving landscape of marketing, finding the perfect balance between brand campaigns and performance-driven strategies is a challenge many marketers face. While the importance of both aspects is widely acknowledged, the question remains: how does a marketer navigate the transition to achieve an optimal balance?

Instagram has rapidly become one of the most effective social media platforms for retailers to connect with customers. From startups leveraging precise targeting in Meta’s business suite to larger companies tapping into the millions of followers offered by the platform’s most successful influencers, there are plenty of ways to build and reach an audience on Instagram.