The creative director's nightmare scenario used to be simple: a client with an impossible timeline, a less-than-stellar brief, multiple stakeholders that will have lots of say, and a budget that barely covers the time the team will spend generating the concepts. Today, that same scenario has become an opportunity—not because we've lowered our standards, but because we've learned to orchestrate a new kind of creative partnership.

The most profound irony of our AI revolution isn't that machines are becoming more human-like, but that their very ubiquity is crystallizing what makes us irreplaceably human. I’ve been thinking about this quite a bit lately. I, like I’m sure many of you, am grappling with what will become of our work over the next few years. We are barreling towards AGI (artificial general intelligence), without much of a plan, actually, without any plan. This thought has kept me up at night on more than one occasion. So, lying in bed one night, my mind abuzz with contradictory thoughts about the breakneck pace of AI development in my industry, I came across a newsletter in my inbox from Every. This newsletter contained snippets of Dan Shipper's (CEO of Every) conversation with Alan Lightman. The synchronicity was jarring—here was a physicist-turned-novelist articulating the very tensions I'd been grappling with as a creative.

Marketing buzzwords fly at us faster than a caffeinated TikTok feed. Personalization is essential. Omnichannel is non-negotiable. AI-driven insights are the future.

Big news! Chief Marketer, one of the most trusted sources for marketing professionals, has unveiled its 2025 Top Agencies of the Year—and we’re beyond thrilled to announce we’ve earned a spot on this prestigious list! 

After attending the first-ever Marketing & Artificial Intelligence Conference (MAICON) in Cleveland last week, I must say that I am thrilled, inspired, and eager to learn more. 

If you hang around CSI HQ long enough, you might notice that we get a bit...extra sometimes.

This is especially true when it comes to beating each other at stuff. While fairly mild-mannered on the outside, it turns out half of the agency is competitive AF. So, when our president Rich decided to kick off a new team-building tradition with a pub-style trivia game, needless to say, things got really REAL.

The CSI Group is pleased to announce the promotion of VP/Executive Producer Rich Cannava to the position of President & Partner. Cannava joined CSI in 2004 as a Video Editor & Motion Designer and throughout his career has demonstrated creative and technical proficiency and an emerging strength in communication, management and leadership skills. Most recently, Cannava managed the Video and Motion Design Department drawing from his extensive practical experience, working closely with production crews, editors and motion designers in a collaborative and effective way.