Build a Better Social Presence With Social Content Marketing
Attract consumers, get valuable feedback, and build loyalty. Those are just a few of the many benefits of having your brand be more active on social media. But as useful as it can be for your company, it can be equally overwhelming.
It's Your Story, Not Just a Social Post!
With the growing number of social networks available to brands, it’s a challenge to know where to put your energy and how to keep all the channels filled with engaging content. Should you start paying for influencers on Instagram? Or is your audience more active on TikTok? How can you build a presence on YouTube?
We Make Content People Want to Read, Interact With, and Share
When building a social media marketing campaign, you must effectively marry data with a creative strategy. When used to its full potential, social media can help you gather valuable data and trends and provide you with the ultimate canvas for storytelling.
YouTube - Bring your brand story to life while driving awareness with a custom YouTube channel, optimized ads, and influencer marketing
TikTok - Build your presence with brand-specific videos, influencers, music composition, and targeted ads
Facebook/Instagram - Maximize your budget with a creative strategy using video ads, influencer marketing, and compelling content
Why Partner With Overskies
One simple Google search will make you realize that everyone thinks they are an expert in social media content marketing. And while it’s easier to find success when you have an unlimited budget for social media marketing, that’s not realistic.
As a creative agency, Overskies is deeply focused on research-based storytelling. By analyzing your target audience, understanding your goals, and developing realistic KPIs, we create a creative social content marketing strategy tailored to your business and objectives.
Social media marketing has the potential to generate conversations about your brand, build awareness and recognition, tell your brand’s story, and, most importantly, drive relevant traffic to your website.
With Overskies, you get a creative agency with a human connection.
What People Are Saying
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices Citizen
"Our partnership spans beyond work relations; Overskies has been the supportive friend that helps us get through the best of times and the worst of times. The team is always there to navigate new challenges, advise on upcoming trends, and produce high-quality work that reflects our brand. I feel comfortable approaching Overskies with any request and know they will be there from start to finish."
Kelly Stefany, Marketing Manager Bulova
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices Citizen
"We have worked with Overskies on print collateral, social media assets, vehicle wraps, and everything in between. Our projects are always approached with enthusiasm, willingness, and determination to deliver a high-end final product that is on-brand and on budget. They are a valuable business partner that we return to year after year."
Dennis Krupka, Jr., Sr. Manager of Art & Design Benjamin Moore
OUR PROCESS
Evaluate
Discovering and listening
Researching and analyzing
Crafting a plan of action
Create
Crafting compelling and memorable stories
Inspiring audiences to take action
Creating lasting connections
Activate
Reaching your audience at the right time and the right place
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(201) 587-1400
hello@overskies.com
