Youtube has 2.7 billion monthly users, and provides insanely robust audience targeting data for free.
In short, it is an absolute powerhouse for building brand awareness, generating leads, creating a brand community and boosting sales.
But brands have a lot of trouble developing a long-term, sustainable strategy to build their channel with the kind of quality content that builds a loyal audience.
More often than not, they simply “check the YouTube box” by periodically dumping their brand and product videos and mistaking this for a genuine YouTube presence.
That’s where Overskies comes in. We have the YouTube expertise your brand needs to unlock the massive reach, exceptional targeting, and high conversion rates of the platform.
Execute on this strategy and your YouTube channel can provide the lowest cost per visit (CPV) and highest click-through rate (CTR) of any channel in your marketing mix.
We craft a data-driven strategy to grow your audience and channel over time, and teach you how to sustainably create compelling video content that resonates with your target audience, drives engagement, and delivers measurable results. And of course we’ll fully produce this content for you if your team doesn’t have the bandwidth.
Whether you're looking to increase awareness, generate leads, or boost sales, we have the expertise and experience to help you achieve your goals:
We believe every brand needs its own YouTube channel, because video is the most uniquely compelling and viral content, and YouTube has a bigger reach than any other comparable platform. Simply put, a brand without a robust Youtube presence is denying itself the opportunity to communicate and sell to billions of potential customers. Let’s give your brand the best possible chance to gain loyal customers and fans with comprehensive YouTube strategy and content execution.
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices
Citizen
Kelly Stefany, Marketing Manager
Bulova
Jennifer Fink, VP Connected Devices
Citizen
Dennis Krupka, Jr., Sr. Manager of Art & Design
Benjamin Moore
We’d love to speak with you, which means we’ll be in touch right away.