- Case Studies
TikTok is not just another social media channel – it’s a vehicle that takes what you know about Facebook and Instagram and turns it on its head. While other social media channels show users the content they follow, TikTok’s algorithm is designed to show them content from new creators, which gives your business a chance to gain exposure to new and relevant audiences.
If you’re trying to reach a younger audience, TikTok provides a platform for you to create videos that match what Gen Z enjoys consuming while building a name for your brand. In the world of TikTok, genuine content always wins. Since users favor raw and engaging content over highly edited videos, it allows you to build authentic connections with potential consumers and tell your story.
When it comes to an effective TikTok marketing strategy, you should focus on trend-based organic content that incorporates the platform’s many influencers. By leveraging owned media and platform influencers, you can market your brand to an audience that can become your consumers.
People buy what they see on TikTok. According to Adweek, nearly half of TikTokers purchase from brands they view through the social media platform. At Overskies, we understand that social media marketing isn’t a one-size fits all approach. We use data to analyze who your audience is, and we meet them where they are with video content that resonates.
For 30+ years, we’ve been getting it done for our clients and partners. We maintain our edge by staying on top of trends in marketing, and TikTok is no different. We want to see our clients utilize this newer platform to drive awareness and consideration with TikTok campaigns created specifically for your brand, in your brand voice.
Whether you’re new to TikTok marketing, need help producing authentic video content for ads, or looking for a TikTok marketing agency to help you leverage influencers, we can help.