Build Connections. Strike the Right Balance Between Authenticity and Marketing.
TikTok is not just another social media channel – it’s a vehicle that takes what you know about Facebook and Instagram and turns it on its head. While other social media channels show users the content they follow, TikTok’s algorithm is designed to show them content from new creators, which gives your business a chance to gain exposure to new and relevant audiences.
If you’re trying to reach a younger audience, TikTok provides a platform for you to create videos that match what Gen Z enjoys consuming while building a name for your brand. In the world of TikTok, genuine content always wins. Since users favor raw and engaging content over highly edited videos, it allows you to build authentic connections with potential consumers and tell your story.
TikTok Marketing That Drives Awareness and Consideration
When it comes to an effective TikTok marketing strategy, you should focus on trend-based organic content that incorporates the platform’s many influencers. By leveraging owned media and platform influencers, you can market your brand to an audience that can become your consumers.
We can help you build a creative strategy unique to TikTok
We provide video and content production that feels authentic
We match you with TikTok influencers and strategies that align with your brand
We set up a custom TikTok ads strategy to maximize your exposure
We leverage your success on TikTok to support other brand social channels
We capitalize on creative brand campaigns utilizing “TikTok made me buy it,” brand takeovers, and other relevant hashtags
Our Philosophy on TikTok Marketing
People buy what they see on TikTok. According to Adweek, nearly half of TikTokers purchase from brands they view through the social media platform. At Overskies, we understand that social media marketing isn’t a one-size fits all approach. We use data to analyze who your audience is, and we meet them where they are with video content that resonates.
For 30+ years, we’ve been getting it done for our clients and partners. We maintain our edge by staying on top of trends in marketing, and TikTok is no different. We want to see our clients utilize this newer platform to drive awareness and consideration with TikTok campaigns created specifically for your brand, in your brand voice.
Whether you’re new to TikTok marketing, need help producing authentic video content for ads, or looking for a TikTok marketing agency to help you leverage influencers, we can help.
What People Are Saying
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices Citizen
"Our partnership spans beyond work relations; Overskies has been the supportive friend that helps us get through the best of times and the worst of times. The team is always there to navigate new challenges, advise on upcoming trends, and produce high-quality work that reflects our brand. I feel comfortable approaching Overskies with any request and know they will be there from start to finish."
Kelly Stefany, Marketing Manager Bulova
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices Citizen
"We have worked with Overskies on print collateral, social media assets, vehicle wraps, and everything in between. Our projects are always approached with enthusiasm, willingness, and determination to deliver a high-end final product that is on-brand and on budget. They are a valuable business partner that we return to year after year."
Dennis Krupka, Jr., Sr. Manager of Art & Design Benjamin Moore
OUR PROCESS
Evaluate
Discovering and listening
Researching and analyzing
Crafting a plan of action
Create
Crafting compelling and memorable stories
Inspiring audiences to take action
Creating lasting connections
Activate
Reaching your audience at the right time and the right place
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(201) 587-1400
hello@overskies.com
