Explode your Brand’s awareness and turn your audience into customers with our research-backed TikTok content strategy and execution.
TikTok is an algorithmic and cultural powerhouse that brands both big and small are using to boost awareness and gain millions of new, young fans. It’s still early days – think YouTube circa 2012 – but you don’t want to miss the boat. With the right plan, the possibilities for growth are tremendous.
Overskies can help you come up with a creative strategy for how your brand should show up on TikTok, and how you’ll find ways to be relevant without an endless budget. Yes, we understand the budget crunch is real!
Whether it’s through organic content creation, influencer partnerships, or paid social campaigns, Overskies’ research-backed strategy and creative execution ensures your brand is communicating with and growing the right audience on TikTok.
When it comes to an effective TikTok marketing strategy, you should focus on trend-based organic content that incorporates the platform’s many influencers. By leveraging owned media and platform influencers, you can market your brand to an audience that can become your consumers. We are one of the only independent creative agencies that can not only help you manage and grow your TikTok channel, but can also produce all the necessary content so it can flourish.
TikTok is a place for brands to let loose, show their fun side, and enter a conversation deeply informed by the day-to-day, hour-to-hour trends directing user attention. It’s a channel where your brand can key in on a younger demographic, a place to find your future customers. With the right plan, creatively executed, TikTok can be a powerhouse of growth for your brand’s awareness, and ultimately, a driver of traffic to your website or any down-funnel customer acquisition channels. With Overskies, you’ll have a team of researchers and creatives who know how to best tell your brand’s story, and take full advantage of everything this dynamic new platform has to offer.
Jennifer Fink, VP Connected Devices
Citizen
Kelly Stefany, Marketing Manager
Bulova
Jennifer Fink, VP Connected Devices
Citizen
Dennis Krupka, Jr., Sr. Manager of Art & Design
Benjamin Moore
We’d love to speak with you, which means we’ll be in touch right away.