These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. Individuals, especially in key decision making roles within large businesses, are inundated with constant messaging from dozens of brands every day. To stand out, you need to make a strong, lasting impression quickly, and one of the most effective ways of doing so is through social proof.

Marketing campaigns can be used to accomplish a countless number of goals.

While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the customer’s part (AKA the buyer’s journey).

Now is an ideal time to consider targeting new markets through which you can grow your business and access new opportunities, but before selling yourself to new types of customers, you need to ensure you’re well positioned to meet the needs and challenges of your identified prospects.

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not always been possible – on TV?

The canceling or postponement of in-person events like conferences and trade shows left a huge dent in many companies' sales numbers in 2020. And it may continue to do so even as things open back up in the coming year, since it's likely these events will see diminished attendance for the foreseeable future.

Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services.

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns.

The ground shifts beneath marketers’ feet every few months, it seems. It’s hard not to feel like you’re constantly struggling to keep up. Learning a new discipline or technology takes time, and by the time you accomplish that, the next Big Thing has already supplanted it.