Research Services

Facts > Assumptions = Results

A laser focus on your customer’s actual wants and needs should be the driving force behind all your marketing and advertising decisions.

Brand strategy and creative execution without research is like a road-trip without GPS: you might get there, but it’ll take way more time and money.

Instead, we leverage our research tech stack and consumer intelligence tools that give us access to over 240M consumers in North America to inform our creative decisions. These tools allow us to survey, poll and monitor your audience and the market, gaining valuable insights on everything that is important to making strategic decisions about branding, creative and messaging. Armed with this foundational knowledge, we can test strategic decisions before and after deployment.

That’s how Overskies’ research gets you to your destination faster, and in one piece. 

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What Makes Us Different

We combine the out-of-the-box thinking of a creative agency with the concrete, data-derived customer understanding of a research agency to produce data-backed creative services and content that simply work. We will provide you with valuable insights that can inform brand strategies and help you better connect with your customers, ultimately lowering your acquisition costs, and increasing your customer lifetime value.

An Effective Brand Story Starts With Research

      • We subscribe to a top-of-the-line consumer intelligence platform to gain insight into consumer trends and behaviors
      • We perform interviews with internal and external stakeholders
      • We conduct online surveys that are hyper-targeted to your specific audience
      • We collect information through attitudinal, psychographic, and in-depth consumer research surveys
      • We marry analytics with creativity to create targeted branding and marketing campaigns
      • We utilize online focus groups 
      • When necessary, we’ll employ guerilla research and find ways to speak directly with the target where they shop and congregate 
      • We have a vetted partner network for more extensive market research initiatives
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Our Philosophy

Research informs everything. If it’s been a long time since you’ve checked in with real-world consumers, you could be using misplaced assumptions to guide your branding and marketing strategies. It’s all too simple to become biased about who you think your customer is, and what your market’s needs and trends are. At Overskies, we use accurate and actionable data and insights to drive every decision we make for your brand. This is what helps drive growth and profitability.

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Let's Talk

We’d love to speak with you, which means we’ll be in touch right away.

160 Summit Avenue, Suite 200
Montvale, NJ 07645

  • call(201) 587-1400
  • messagehello@overskies.com

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