by Overskies, on Dec 1, 2021 1:00:00 AM
These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. Individuals, especially in key decision making roles within …
Read Storyby Overskies, on Oct 29, 2021 9:30:00 AM
Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important …
Read Storyby Overskies, on Apr 30, 2019 1:23:00 PM
Think back to the most compelling marketing campaigns you’ve ever seen. Surely, none of them were based on arbitrary ideas plucked from thin air. When advertising executive Dan Weidon developed …
Read Storyby Overskies, on Apr 5, 2019 10:51:15 AM
It’s 2019, and yet somehow, there’s still a lingering misconception that online and offline shopping experiences are at odds with one another. While it’s true that the convenience of online …
Read Storyby Overskies, on Mar 14, 2019 2:48:46 PM
They say people are a company’s greatest asset. This is true about employees, and it’s extra true when it comes to a loyal, engaged customer base. When someone really loves …
Read Storyby Overskies, on Feb 25, 2019 4:57:13 PM
In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take …
Read Storyby Maddie Davis, on Feb 12, 2019 5:19:33 PM
Marketing is a continuously evolving field, with new technologies and strategies being developed each year. As consumer preferences change, marketers must adapt to continue reaching their audiences. Neuromarketing is one …
Read Storyby Overskies, on Jan 24, 2019 12:52:26 PM
Customer data is abundant these days. Some even say it’s overabundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy …
Read Storyby Overskies, on Jan 11, 2019 4:06:27 PM
Have you ever come across something so awesome on your Instagram feed that you can’t stop thinking about it until you finally cave and go buy one for yourself? Don’t …
Read Storyby Overskies, on Dec 13, 2018 2:40:27 PM
Company culture can be one of the sharpest arrows in a marketer’s quiver. It’s an extension—or perhaps the source—of your brand’s distinct point of view. It’s what makes your company …
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