Gift-giving seasons, whether it’s Christmas, Valentine’s Day, Mother’s Day, or graduations, present unparalleled opportunities for retail brands on Amazon to boost sales and connect with consumers. To capitalize on these moments, it's essential to align your marketing strategies with key demographics, and Amazon offers a robust platform to achieve this by attracting new customers and continuously analyzing and iterating your Amazon presence to maximize customer lifetime value. This blog explores how once you’ve launched your advertising campaigns and updated your storefront, how to analyze and optimize your data to maximize your reach and conversions.