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Roughly 3,700 new sellers join Amazon every day, and that number continues to grow every year. Your traditional digital marketing strategies don’t always translate to Amazon, Walmart, and other online marketplaces.
eCommerce marketing on Amazon has become its own category entirely. It’s not just about optimizing your listings for keywords or having the most paid ads – it’s about building a customized and cohesive shopping experience that presents your brand and products ahead of your competitors and drives sales. You must prioritize the customer experience, and Amazon will prioritize you.
Your Amazon storefront needs to be an extension of your brand. It's an owned retail and media channel, which in many cases is either your largest revenue generating channel, or is the fastest growing. We approach managing this online marketplace with our eyes on making sales, and our hearts on making connections. An effective Amazon strategy must include robust brand stores, optimized product descriptions with A+ content, and a fully customized customer experience. By leveraging Amazon's countless marketing and technology options, we can help you improve visibility and conversions.
There’s a reason online marketplaces are popular. Brands that sell through online storefronts often see an improved ROI over those relying on their website for eCommerce sales. In a world where Amazon reigns supreme, you can’t rely exclusively on your website to sell your products. You need to expand your footprint, highlight your brand, and optimize your brand pages to ensure customers choose your products over another seller.
For 30+ years, we’ve been getting it done for our clients and partners. Online marketplaces like Amazon and Walmart make it easier for your brand to widen its reach and expand your customer base. Our team can help you improve conversions through targeted Amazon advertising, A+ content, and SEO.
Whether your business is new to Amazon or other online marketplaces or has been selling through these platforms for years, there are always ways to optimize your Amazon marketing strategy to improve conversions and maximize profits.
Jennifer Fink, VP Connected Devices
Citizen
Kelly Stefany, Marketing Manager
Bulova
Jennifer Fink, VP Connected Devices
Citizen
Dennis Krupka, Jr., Sr. Manager of Art & Design
Benjamin Moore
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We’d love to speak with you, which means we’ll be in touch right away.
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(201) 587-1400
hello@overskies.com
