To stand out on Amazon, you need a marketing and creative strategy that optimizes the customer experience in a way that leads to conversions.
Customized Amazon Marketplace Strategies and Creative
Roughly 3,700 new sellers join Amazon every day, and that number continues to grow every year. Your traditional digital marketing strategies don’t always translate to Amazon, Walmart, and other online marketplaces.
eCommerce marketing on Amazon has become its own category entirely. It’s not just about optimizing your listings for keywords or having the most paid ads – it’s about building a customized and cohesive shopping experience that presents your brand and products ahead of your competitors and drives sales. You must prioritize the customer experience, and Amazon will prioritize you.
Amazon Marketing Services That Convert
An effective Amazon marketing strategy must include robust brand stores, optimized product descriptions with A+ content, and a fully customized customer experience. By leveraging Amazon's countless marketing and technology options, we can help you improve visibility and conversions.
We can help you set up a branded marketplace storefront that accurately tells your story
We maximize visibility with Amazon advertising using sponsored products and brands, Amazon DSP, and video ads
We optimize your Amazon listings with SEO keywords, A+ content, product images and 360-degree video content
We focus on conversion-based optimization using the most recent A10 Algorithm as our guide
We provide real-time analytics and reporting on your marketplace to help maximize your budget
We offer insight into top-performing products to help manage your inventory and optimize your product assortment
Our Philosophy on Amazon Marketing Strategy
There’s a reason online marketplaces are popular. Brands that sell through online storefronts often see an improved ROI over those relying on their website for eCommerce sales. In a world where Amazon reigns supreme, you can’t rely exclusively on your website to sell your products. You need to expand your footprint, highlight your brand, and optimize your brand pages to ensure customers choose your products over another seller.
For 30+ years, we’ve been getting it done for our clients and partners. Online marketplaces like Amazon and Walmart make it easier for your brand to widen its reach and expand your customer base. Our team can help you improve conversions through targeted Amazon advertising, A+ content, and SEO.
Whether your business is new to Amazon or other online marketplaces or has been selling through these platforms for years, there are always ways to optimize your Amazon marketing strategy to improve conversions and maximize profits.
What People Are Saying
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices Citizen
"Our partnership spans beyond work relations; Overskies has been the supportive friend that helps us get through the best of times and the worst of times. The team is always there to navigate new challenges, advise on upcoming trends, and produce high-quality work that reflects our brand. I feel comfortable approaching Overskies with any request and know they will be there from start to finish."
Kelly Stefany, Marketing Manager Bulova
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices Citizen
"We have worked with Overskies on print collateral, social media assets, vehicle wraps, and everything in between. Our projects are always approached with enthusiasm, willingness, and determination to deliver a high-end final product that is on-brand and on budget. They are a valuable business partner that we return to year after year."
Dennis Krupka, Jr., Sr. Manager of Art & Design Benjamin Moore
OUR PROCESS
Evaluate
Discovering and listening
Researching and analyzing
Crafting a plan of action
Create
Crafting compelling and memorable stories
Inspiring audiences to take action
Creating lasting connections
Activate
Reaching your audience at the right time and the right place
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(201) 587-1400
hello@overskies.com
