Align Your Brand Strategy With Your Business Objectives
Let's focus on building, developing, and managing your brand in a way that is consistent with your mission as a company.
Build a Brand Strategy Consistent With Your Purpose and Beliefs
A successful brand strategy improves your overall position in the market by differentiating you from your competition. An effective brand strategy is based on having a full understanding of your consumers, both from an emotional and a data perspective. It should help build awareness and create customer loyalty. Your brand strategy should be considered a long-term plan that aligns with your overall business objectives.
Through our discovery process, we can help you clearly define your brand's identity, purpose, values, target audience, and messaging framework. Once we have a set plan, we can work to maintain consistency across all touch-points with your consumers.
How We Build Better Brands
By leveraging our research-driven process and deep branding expertise, we can help you develop a brand strategy and identity that will outperform your competition.
We conduct research to understand the motivations of your target audience and competitors and to analyze market trends
We perform a brand audit to evaluate your existing identity, messaging, and positioning – evolution is key
We build a brand identity that visually represents what your brand stands for
We focus on positioning your brand to occupy the minds of consumers over your competitors
We identify market opportunities so that you can soak up more market share
We define a brand roadmap that will clearly lay out your brand story on each channel
We activate your brand with always-on content that delivers on consumer expectations
We continuously monitor and evaluate the brand activations, ensuring effectiveness
Our Philosophy on Brand Strategy
At Overskies, we firmly believe a strong brand strategy will help a company differentiate itself from competitors, increase customer loyalty, and drive business growth. By creating cohesion between your brand identity, story, and business objectives, you can more effectively communicate to your customers in a way that builds meaningful connections and increases lifetime value. Our creative branding agency is built to drive brands forward through strategic planning and expert execution.
For 30+ years, we’ve been getting it done for our clients and partners. We are an award-winning, multifaceted agency that can help you become the brand you’ve always wanted to be.
Whether you’re looking to overhaul your existing branding or evolve to better meet your customer's wants and needs, we can help you create a brand strategy that sets your company apart.
What People Are Saying
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices Citizen
"Our partnership spans beyond work relations; Overskies has been the supportive friend that helps us get through the best of times and the worst of times. The team is always there to navigate new challenges, advise on upcoming trends, and produce high-quality work that reflects our brand. I feel comfortable approaching Overskies with any request and know they will be there from start to finish."
Kelly Stefany, Marketing Manager Bulova
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices Citizen
"We have worked with Overskies on print collateral, social media assets, vehicle wraps, and everything in between. Our projects are always approached with enthusiasm, willingness, and determination to deliver a high-end final product that is on-brand and on budget. They are a valuable business partner that we return to year after year."
Dennis Krupka, Jr., Sr. Manager of Art & Design Benjamin Moore
OUR PROCESS
Evaluate
Discovering and listening
Researching and analyzing
Crafting a plan of action
Create
Crafting compelling and memorable stories
Inspiring audiences to take action
Creating lasting connections
Activate
Reaching your audience at the right time and the right place
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(201) 587-1400
hello@overskies.com
