Brand Strategy

Your Brand Strategy should be in service to your company’s goals. When it isn’t, there’s a disconnect between how you want to be perceived and how you actually are.

A data-backed Brand Strategy uses a full understanding of your consumers, market, and your overall product and channel mix to differentiate you from your competition, simultaneously building awareness and customer loyalty.

Through our proprietary branding process, we can help you clearly define your brand's market opportunity, purpose, identity, and the needs of your target audience to inform messaging and visuals. Armed with this knowledge, we’ll help your brand stand-out boldly across all touch-points with your consumers.

We conduct research to understand the motivations of your target audience and competitors and to analyze market trends
We perform a brand audit to evaluate your existing identity, messaging, and positioning – evolution is key
We build a brand identity that visually represents what your brand stands for
We focus on positioning your brand to occupy the minds of consumers over your competitors
We identify market opportunities so that you can soak up more market share
We define a brand roadmap that will clearly lay out your brand story on each channel
We activate your brand with always-on content that delivers on consumer expectations
We continuously monitor and evaluate the brand activations, ensuring effectiveness

At Overskies, we firmly believe a strong brand strategy will help a company differentiate itself from competitors, increase customer loyalty, and drive business growth. By creating cohesion between your brand identity, story, and business objectives, you can more effectively communicate to your customers in a way that builds meaningful connections and increases CLV. Our brand + creative agency is built to drive brands forward through strategic planning and expert execution.

For 30+ years, we’ve been getting it done for our clients and partners. We are an award-winning, multifaceted agency that can help you become the brand you’ve always wanted to be.

Whether you’re looking to overhaul your existing branding or evolve to better meet your customer's wants and needs, we can help you create a brand strategy that sets your company apart.

"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."

Jennifer Fink, VP Connected Devices
Citizen

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