- Case Studies
There’s no denying as the years go by, getting your Facebook and Instagram ads to convert is getting more complex. Costs have gone up, and creating targeted messaging has become complicated. But since these social media platforms are so closely intertwined, there’s an opportunity for brands like yours to bridge the gap between user bases and create a holistic approach that maximizes your reach.
The reach between these two platforms is significant. Instagram alone boasts more than 2 billion active users monthly. When done well, a holistic Facebook and Instagram marketing and creative strategy can effectively target users at all stages of their journey, from awareness to conversion.
When developing your social marketing strategy, you never want to create content for the sake of creating content. By using demographic data, performance trends, and a creative approach, you can maximize your effectiveness on Instagram and Facebook in a way that converts your followers into consumers.
The lines between Facebook and Instagram marketing have blurred in recent years. But as a social media marketing agency, we understand each channel has slightly different functions. Facebook is mainly informational, and marketing strategies on this platform should be tailored to provide users with on-demand, quality content. Instagram is image/video-based, and curated content that defines what your brand stands for will help you gain followers and have an always-on marketing presence. Consumers demand quality content at scale across every marketing channel, and Facebook and Instagram play a major role in this.
For 30+ years, we’ve been getting it done for our clients and partners. We maintain our edge by staying on top of trends in Facebook and Instagram advertising. We help our clients create creative strategies that drive awareness, build a better brand story, and increase followers.
Whether you’re new to social media marketing, need help curating content that best represents your brand, or looking for a social marketing agency to help you gain followers and increase conversions, we’re here to help.