Instagram and Facebook Marketing Tailored to Your Brand
Keeping up with the amount of influencer and creative content needed for Instagram and Facebook can drain your internal team – we can help!
Engage With Consumers. Bridge the Gap Between Awareness and Performance.
There’s no denying as the years go by, getting your Facebook and Instagram ads to convert is getting more complex. Costs have gone up, and creating targeted messaging has become complicated. But since these social media platforms are so closely intertwined, there’s an opportunity for brands like yours to bridge the gap between user bases and create a holistic approach that maximizes your reach.
The reach between these two platforms is significant. Instagram alone boasts more than 2 billion active users monthly. When done well, a holistic Facebook and Instagram marketing and creative strategy can effectively target users at all stages of their journey, from awareness to conversion.
Instagram and Facebook Marketing Strategies That Drive Engagement
When developing your social marketing strategy, you never want to create content for the sake of creating content. By using demographic data, performance trends, and a creative approach, you can maximize your effectiveness on Instagram and Facebook in a way that converts your followers into consumers.
We help you build genuine brand loyalty through storytelling and authenticity
We develop a data-driven creative strategy that is unique to each platform
We match you with Instagram influencers to act as brand ambassadors
We help you produce the massive amount of social content needed to fill your channels
We create custom brand channels to maximize your awareness
We use targeted Facebook and Instagram ads to expand your reach
We utilize dynamic ad types, including carousels, stories, videos, and images
Our Philosophy on Facebook and Instagram Marketing
The lines between Facebook and Instagram marketing have blurred in recent years. But as a social media marketing agency, we understand each channel has slightly different functions. Facebook is mainly informational, and marketing strategies on this platform should be tailored to provide users with on-demand, quality content. Instagram is image/video-based, and curated content that defines what your brand stands for will help you gain followers and have an always-on marketing presence. Consumers demand quality content at scale across every marketing channel, and Facebook and Instagram play a major role in this.
For 30+ years, we’ve been getting it done for our clients and partners. We maintain our edge by staying on top of trends in Facebook and Instagram advertising. We help our clients create creative strategies that drive awareness, build a better brand story, and increase followers.
Whether you’re new to social media marketing, need help curating content that best represents your brand, or looking for a social marketing agency to help you gain followers and increase conversions, we’re here to help.
What People Are Saying
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices Citizen
"Our partnership spans beyond work relations; Overskies has been the supportive friend that helps us get through the best of times and the worst of times. The team is always there to navigate new challenges, advise on upcoming trends, and produce high-quality work that reflects our brand. I feel comfortable approaching Overskies with any request and know they will be there from start to finish."
Kelly Stefany, Marketing Manager Bulova
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices Citizen
"We have worked with Overskies on print collateral, social media assets, vehicle wraps, and everything in between. Our projects are always approached with enthusiasm, willingness, and determination to deliver a high-end final product that is on-brand and on budget. They are a valuable business partner that we return to year after year."
Dennis Krupka, Jr., Sr. Manager of Art & Design Benjamin Moore
OUR PROCESS
Evaluate
Discovering and listening
Researching and analyzing
Crafting a plan of action
Create
Crafting compelling and memorable stories
Inspiring audiences to take action
Creating lasting connections
Activate
Reaching your audience at the right time and the right place
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(201) 587-1400
hello@overskies.com
