by Overskies

The most profound irony of our AI revolution isn't that machines are becoming more human-like, but that their very ubiquity is crystallizing what makes us irreplaceably human. I’ve been thinking about this quite a bit lately. I, like I’m sure many of you, am grappling with what will become of our work over the next few years. We are barreling towards AGI (artificial general intelligence), without much of a plan, actually, without any plan. This thought has kept me up at night on more than one occasion. So, lying in bed one night, my mind abuzz with contradictory thoughts about the breakneck pace of AI development in my industry, I came across a newsletter in my inbox from Every. This newsletter contained snippets of Dan Shipper's (CEO of Every) conversation with Alan Lightman. The synchronicity was jarring—here was a physicist-turned-novelist articulating the very tensions I'd been grappling with as a creative.

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Topics:Agency News

by Overskies

Marketing buzzwords fly at us faster than a caffeinated TikTok feed. Personalization is essential. Omnichannel is non-negotiable. AI-driven insights are the future.

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Topics:Agency News

by Overskies

Big news! Chief Marketer, one of the most trusted sources for marketing professionals, has unveiled its 2025 Top Agencies of the Year—and we’re beyond thrilled to announce we’ve earned a spot on this prestigious list! 

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Topics:Agency News

by Rich Cannava

After attending the first-ever Marketing & Artificial Intelligence Conference (MAICON) in Cleveland last week, I must say that I am thrilled, inspired, and eager to learn more. 

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Topics:Agency NewsAI

by Overskies

If you hang around CSI HQ long enough, you might notice that we get a bit...extra sometimes.

This is especially true when it comes to beating each other at stuff. While fairly mild-mannered on the outside, it turns out half of the agency is competitive AF. So, when our president Rich decided to kick off a new team-building tradition with a pub-style trivia game, needless to say, things got really REAL.

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Topics:Agency News

by Overskies

Topics:Agency News

by Frankie Pergola

Topics:Agency News

by Frankie Pergola

The CSI Group is pleased to announce the promotion of VP/Executive Producer Rich Cannava to the position of President & Partner. Cannava joined CSI in 2004 as a Video Editor & Motion Designer and throughout his career has demonstrated creative and technical proficiency and an emerging strength in communication, management and leadership skills. Most recently, Cannava managed the Video and Motion Design Department drawing from his extensive practical experience, working closely with production crews, editors and motion designers in a collaborative and effective way.

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Topics:Agency News

by Frankie Pergola

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Topics:Agency News

by Overskies

For two weeks at the end of every summer, New York City becomes the center of the sporting world. Hundreds of thousands of fans will attend and millions more will watch worldwide as the top tennis players in the world compete to become the US Open Champion. And for the past 23 years, Citizen Watch has had the distinction of being the Official Timekeeper of the US Open Tennis Championships, providing a great platform to advertise its brand in the bright lights of New York City and beyond. With this opportunity in hand, Citizen has once again teamed up with Overskies to create compelling content to showcase their partnership with the US Open and to demonstrate the features and technologies that make Citizen one of the most innovative watch brands in the world.

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Topics:Agency News

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