These day, there is a host of new high-impact ad experiences that can be placed programmatically, offering exciting new functionality for advertisers.

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns.

Even with things slowly starting to open back up, there's no denying that the COVID-19 crisis has left an indelible mark on the way the way people consume media. This, in turn, has pushed brands to rethink the way they advertise.

We wanted to share a new programmatic feature that we’ve been playing with here at Overskies. By leveraging LiveRamp’s IdentityLink Retrieval API, we can now provide advertisers and marketers the ability to onboard and activate their CRM audiences and serve them programmatic ads. 

Our world has changed over the last few weeks in countless ways, and it's unclear which of these dramatic shifts will become the new normal moving forward.

There is something I have been thinking a lot about lately that was begging to become this post. 

Tell me if you recognize this scenario.

It seems like yesterday that the idea of talking to your computer and having it understand you was reserved for TV shows like Star Trek and The Jetsons. But over the past few years, voice technology has become huge, forever changing how we incorporate our devices into our day-to-day lives.

Programmatic advertising can be confusing. Ad tech platforms are popping up all over the place with their jargon-filled offerings and next-best-thing attitudes, but few are actually demystifying the process for anyone. 

The ground shifts beneath marketers’ feet every few months, it seems. It’s hard not to feel like you’re constantly struggling to keep up. Learning a new discipline or technology takes time, and by the time you accomplish that, the next Big Thing has already supplanted it.