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by Rich Cannava, on Jul 9, 2020 5:42:25 PM
For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce …
Read Storyby Eric Bratten, on Jun 15, 2020 10:30:53 AM
Even with things slowly starting to open back up, there's no denying that the COVID-19 crisis has left an indelible mark on the way the way people consume media. This, …
Read Storyby Rich Cannava, on Jun 12, 2020 2:04:58 PM
We wanted to share a new programmatic feature that we’ve been playing with here at Overskies. By leveraging LiveRamp’s IdentityLink Retrieval API, we can now provide advertisers and marketers the …
Read Storyby Eric Bratten, on Mar 27, 2020 1:58:36 PM
Our world has changed over the last few weeks in countless ways, and it's unclear which of these dramatic shifts will become the new normal moving forward. One thing that …
Read Storyby Rich Cannava, on Jan 31, 2020 3:05:49 PM
There is something I have been thinking a lot about lately that was begging to become this post. I’ve been researching artificial intelligence as it pertains to marketing and advertising …
Read Storyby Jess Gonzalez, on Jan 2, 2020 5:31:42 PM
Tell me if you recognize this scenario. You’re on your commute, enjoying the latest episode of your favorite podcast. Suddenly, the host starts talking about their “new favorite thing.” Maybe …
Read Storyby Overskies, on Oct 16, 2019 2:58:19 PM
It seems like yesterday that the idea of talking to your computer and having it understand you was reserved for TV shows like Star Trek and The Jetsons. But over …
Read Storyby Rich Cannava, on Oct 1, 2019 5:33:48 PM
Programmatic advertising can be confusing. Ad tech platforms are popping up all over the place with their jargon-filled offerings and next-best-thing attitudes, but few are actually demystifying the process for …
Read Storyby Overskies, on Aug 2, 2019 2:23:38 PM
The ground shifts beneath marketers’ feet every few months, it seems. It’s hard not to feel like you’re constantly struggling to keep up. Learning a new discipline or technology takes …
Read Storyby Rich Cannava, on Jul 25, 2019 2:59:44 PM
After attending the first-ever Marketing & Artificial Intelligence Conference (MAICON) in Cleveland last week, I must say that I am thrilled, inspired, and eager to learn more. The conference as …
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