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Video has become an integral part of our everyday digital language. Even in the B2B space, people often turn to video for information, whether it be to learn something new, help them solve a problem, or learn more about products and services.
That's why it's so important for B2B marketers to think long and hard about the place video has in their demand generation funnel.
As we've mentioned before, B2B video marketing shares a lot in common with video for B2C, but there are a few key differences in how you can incorporate it to truly meet the needs of your audience at each step of their buying journey.
Check out this infographic for some ideas on what types of videos for demand generation you should consider creating, and how to measure your success.
For more information about creating video for your demand generation funnel, head over to our YouTube channel. In our latest video series, we're breaking down which types of videos best serve each stage of the funnel, as well as how to get started.