There is something I have been thinking a lot about lately that was begging to become this post. 

Tell me if you recognize this scenario.

It seems like yesterday that the idea of talking to your computer and having it understand you was reserved for TV shows like Star Trek and The Jetsons. But over the past few years, voice technology has become huge, forever changing how we incorporate our devices into our day-to-day lives.

Programmatic advertising can be confusing. Ad tech platforms are popping up all over the place with their jargon-filled offerings and next-best-thing attitudes, but few are actually demystifying the process for anyone. 

The ground shifts beneath marketers’ feet every few months, it seems. It’s hard not to feel like you’re constantly struggling to keep up. Learning a new discipline or technology takes time, and by the time you accomplish that, the next Big Thing has already supplanted it.

After attending the first-ever Marketing & Artificial Intelligence Conference (MAICON) in Cleveland last week, I must say that I am thrilled, inspired, and eager to learn more. 

These days, everyone is on the video marketing train. But even as consumer preferences continue to shift in that direction and online video consumption increases exponentially year over year, there’s still one thing people are short on.

It’s no secret that the way people shop has changed dramatically over the last two decades. After all, digital marketing has reshaped nearly every aspect of our lives. But, should your company be considering digital luxury marketing for your prestige brand?

Customers are important. After all, their business lets you stay in business.

Brands who don’t strive to create great experiences for their customers don’t just see their numbers stagnate. They soon find it difficult to gain trust and loyalty.

Brand experience and brand success have become inextricable. In an oversaturated market where there are dozens of solutions for every problem, the brands that make it a point to connect with consumers on a personal level will always come out on top.

So...what does that have to do with email?

Maybe we’ve been watching too much Game of Thrones lately, but...have you ever noticed that a well-organized B2B company is a bit like an army?