Rich Cannava

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not always been possible – on TV?

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns.

We wanted to share a new programmatic feature that we’ve been playing with here at Overskies. By leveraging LiveRamp’s IdentityLink Retrieval API, we can now provide advertisers and marketers the ability to onboard and activate their CRM audiences and serve them programmatic ads. 

There is something I have been thinking a lot about lately that was begging to become this post. 

Programmatic advertising can be confusing. Ad tech platforms are popping up all over the place with their jargon-filled offerings and next-best-thing attitudes, but few are actually demystifying the process for anyone. 

After attending the first-ever Marketing & Artificial Intelligence Conference (MAICON) in Cleveland last week, I must say that I am thrilled, inspired, and eager to learn more.