More than 2.5 billion people visit YouTube every month. It’s more than a website; it’s an entertainment and information ecosystem—a library for the 21st century. The ubiquity of YouTube has made it a focal point for brands eager to reach the billions of people who watch videos every week, driving a 46% YoY increase in revenue to $28.8 billion in 2021. For most younger generations, YouTube is television, making it a core component of successful brand advertising campaigns. 

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not always been possible – on TV?

These day, there is a host of new high-impact ad experiences that can be placed programmatically, offering exciting new functionality for advertisers.

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce less budget waste and higher returns.

Even with things slowly starting to open back up, there's no denying that the COVID-19 crisis has left an indelible mark on the way the way people consume media. This, in turn, has pushed brands to rethink the way they advertise.

We wanted to share a new programmatic feature that we’ve been playing with here at Overskies. By leveraging LiveRamp’s IdentityLink Retrieval API, we can now provide advertisers and marketers the ability to onboard and activate their CRM audiences and serve them programmatic ads. 

Our world has changed over the last few weeks in countless ways, and it's unclear which of these dramatic shifts will become the new normal moving forward.

Tell me if you recognize this scenario.

Programmatic advertising can be confusing. Ad tech platforms are popping up all over the place with their jargon-filled offerings and next-best-thing attitudes, but few are actually demystifying the process for anyone.