Eric Bratten

When most marketers think of programmatic advertising, what typically comes to mind is being able to reach online audiences efficiently and at scale. For those of us more familiar with …

The canceling or postponement of in-person events like conferences and trade shows left a huge dent in many companies' sales numbers in 2020. And it may continue to do so …

These day, there is a host of new high-impact ad experiences that can be placed programmatically, offering exciting new functionality for advertisers. Programmatic display advertising is no longer just banners …

Even with things slowly starting to open back up, there's no denying that the COVID-19 crisis has left an indelible mark on the way the way people consume media. This, …

Our world has changed over the last few weeks in countless ways, and it's unclear which of these dramatic shifts will become the new normal moving forward. One thing that …