Eric Bratten

The canceling or postponement of in-person events like conferences and trade shows left a huge dent in many companies' sales numbers in 2020. And it may continue to do so even as things open back up in the coming year, since it's likely these events will see diminished attendance for the foreseeable future.

These day, there is a host of new high-impact ad experiences that can be placed programmatically, offering exciting new functionality for advertisers.

Even with things slowly starting to open back up, there's no denying that the COVID-19 crisis has left an indelible mark on the way the way people consume media. This, in turn, has pushed brands to rethink the way they advertise.

Our world has changed over the last few weeks in countless ways, and it's unclear which of these dramatic shifts will become the new normal moving forward.