Overskies

Infographics are becoming ever more popular. Whether used to explain how a product or service works or to showcase statistics to support an opinion, companies have been using these visual aids more and more to get their points across—and rightfully so.

For two weeks at the end of every summer, New York City becomes the center of the sporting world. Hundreds of thousands of fans will attend and millions more will watch worldwide as the top tennis players in the world compete to become the US Open Champion. And for the past 23 years, Citizen Watch has had the distinction of being the Official Timekeeper of the US Open Tennis Championships, providing a great platform to advertise its brand in the bright lights of New York City and beyond. With this opportunity in hand, Citizen has once again teamed up with Overskies to create compelling content to showcase their partnership with the US Open and to demonstrate the features and technologies that make Citizen one of the most innovative watch brands in the world.

Time is money. As old as this phrase is, its meaning is as important now as it ever has been in the world of marketing.

How do you tell your brand story while educating consumers in an informative and engaging way?

If you work in recruitment or talent acquisition, you’re probably overwhelmed. Things have changed. Gone are the days when potential candidates would rely on the local newspaper or agencies to find a job. The landscape for job-seeking and recruiting has broadened, and social media has taken over.

Sharp Electronics had the technology world buzzing after a recent press event held in New York City’s famous Soho district. Industry experts and top technical bloggers were in attendance to see Sharp unveil their cutting edge lineup of Aquos 4K HDTVs with a brand new feature set including an Android Operating System, Aquodimming Technology and SPECTROS Rich Color Display. The centerpiece of the event was a stunning video wall array dubbed “The Monument” that consisted of 9 Aquos ultra thin flat screen TVs, a concept expertly designed and programmed by Overskies. While Sharp Executives presented the 4K HDTV’s many capabilities, “The Monument” served as the perfect backdrop, playing synced content that lit up the room in both a literal and figurative sense.

Your heart is racing. Your mind is swirling. You've just hung up with a hiring director who scheduled your interview for a graphic designer role.

Last night, VP/ Executive Creative Director, Kenny Eicher and VP/ Executive Producer, Rich Cannava attended the 51st annual ADCNJ award show. Overskies' creative work was recognized by The Art Directors Club of New Jersey with a first place gold and third place bronze award:

The Overskies team is on the ground in Vegas at the 2014 SEMA Show. Today is opening day and we're very excited to unveil Castrol's new booth to the public this morning.

Enjoy the following behind-the-scenes photos and videos of the Castrol booth, including dynamic 3D Projection Mapping on a gorgeous 2014 Audi RS7 and innovative brand messaging in the form of 3D holographic technology. The booth is sure to create buzz and set Castrol as the innovation leader in the motor oil category.