Overskies

The Overskies team is on the ground in Vegas at the 2014 SEMA Show. Today is opening day and we're very excited to unveil Castrol's new booth to the public this morning.

Enjoy the following behind-the-scenes photos and videos of the Castrol booth, including dynamic 3D Projection Mapping on a gorgeous 2014 Audi RS7 and innovative brand messaging in the form of 3D holographic technology. The booth is sure to create buzz and set Castrol as the innovation leader in the motor oil category.

Overskies is extremely excited to be one of the first agencies to receive the latest Oculus Development Kit, and our development team is looking forward to creating compelling brand experiences for our clients.

Technology touches just about everything we do today, especially in business. Understanding and taking full advantage of marketing automation allows your company to dramatically increase productivity in sales and marketing.

Mobile commerce has an anticipated growth rate of about 86 billion by 2016, according to eMarketer. As more consumers use their cell phones and tablets, responsive website designs are expected to play a larger role in online sales.

This article originally appeared in Direct Marketing News on September 17th, 2013.

CSI Group says blend of digital, traditional ads is key to getting its content noticed

Original article appeared in The Record on June 11, 2013. By Joan Verdon.