Overskies

The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase content output speed, it’s easy for marketers to get ahead of themselves by creating content without a clue as to how they’re going to actually promote it.

Our attention spans are shrinking.

No, seriously. We’ve all gotten really bad at staying focused.

Even as you’re reading this, your mind is probably inclined to wander. There are ads and Black Mirror episodes and emails and animal Instagrams just dying to snatch your attention away—and you clicked into this post willingly.

So imagine, then, what it’s like for your customers debating if they should pull the trigger on your product or service.

We’re living in an exciting time. One in which artificial intelligence and automation can do a lot of the heavy lifting for us in the digital space. This gives advertisers and marketing execs more gas to throw behind their campaigns, plus an advantage over their less-savvy competitors.

Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to a science.

Programmatic advertising is growing by leaps and bounds. It's estimated that in 2018 alone, over $46 billion will be spent on programmatic ads, up $10 billion compared to last year. Additionally, automated channels will be used to purchase 82.5% of all US digital display ads in 2018.

There’s no shortcut to successful digital marketing with content. The competition is fierce, and digital marketing leaders must have the ability to cut through the clutter of trends and focus on strategies that produce leads and ROI.

Video content is often expensive to produce. It can cost thousands of dollars for just a few minutes of professional-quality video. Plus, it takes tons of time to brainstorm creative elements, structure, plan, film, and finish post-production—not to mention the time spent promoting. That means you can only make so many videos at one time without blowing your budget.

Many companies shy away from digital rebranding. Proving ROI from a digital rebranding initiative seems ambiguous, time-consuming, and overwhelming.

The digital era has transformed the way businesses represent themselves online, but we still have a long way to go in the trade show and industry conference landscape. 

Is your company hesitant to invest in a social media video strategy? You’re not alone. Creating video just for social media can be a frustrating process. Planning, shooting, and editing many 1-2 minute clips takes a lot of time to prepare, and the ROI is questionable. Investing in 2D or 3D animation seems like an even bigger leap.