Overskies

Programmatic advertising is growing by leaps and bounds. It's estimated that in 2018 alone, over $46 billion will be spent on programmatic ads, up $10 billion compared to last year. Additionally, automated channels will be used to purchase 82.5% of all US digital display ads in 2018.

There’s no shortcut to successful digital marketing with content. The competition is fierce, and digital marketing leaders must have the ability to cut through the clutter of trends and focus on strategies that produce leads and ROI.

Video content is often expensive to produce. It can cost thousands of dollars for just a few minutes of professional-quality video. Plus, it takes tons of time to brainstorm creative elements, structure, plan, film, and finish post-production—not to mention the time spent promoting. That means you can only make so many videos at one time without blowing your budget.

Many companies shy away from digital rebranding. Proving ROI from a digital rebranding initiative seems ambiguous, time-consuming, and overwhelming.

The digital era has transformed the way businesses represent themselves online, but we still have a long way to go in the trade show and industry conference landscape. 

Is your company hesitant to invest in a social media video strategy? You’re not alone. Creating video just for social media can be a frustrating process. Planning, shooting, and editing many 1-2 minute clips takes a lot of time to prepare, and the ROI is questionable. Investing in 2D or 3D animation seems like an even bigger leap.

In today’s radically changing and competitive workplace, organizations are facing a call to action to improve corporate culture and employee experiences.

These days, luxury buyers are researching products more and more before they buy—and not just the products themselves, but the companies who sell them, too. Luckily, this shift means that brands that invest in innovation, creativity, and long-term content assets for their online marketing efforts will reap the rewards.

Companies that are looking for new ways to communicate with both customers and employees have found that a digital signage system can work wonders.