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Infographics are becoming ever more popular. Whether used to explain how a product or service works or to showcase statistics to support an opinion, companies have been using these visual aids more and more to get their points across—and rightfully so.
Below are just a few of the reasons why infographics lead to more success.
Visual Information is More Easily Consumed
90% of all information retained is consumed visually. With so much information overload, infographics help you stand out in a crowd. People have shorter attention spans than ever before due to the constant flood of information that can be easily viewed online. Infographics can help get your point across more quickly and leave a more lasting impression with the viewer.
The Ability to Go Viral
Every company’s dream is to get their commercial or ad to go viral. They spend a lot of time and money to come up with the perfect gimmick or catchy headline to grab people’s attention. An infographic is a great way to accomplish this goal with a smaller budget and less time. They are easily shareable on social media and can always be linked back to your website. Also, infographics give other writers and bloggers something to discuss, which leads to more views and clicks.
Promotes Brand Identity
By showcasing your point visually, you can design the graphic to stay inline with your brand image. If you include your brand logo on the infographic, as the information travels it can always be linked back to you. You establish yourself as an expert on that topic and give your brand or message more legitimacy.
Infographics are just one piece of your marketing puzzle.