Did you know that the average person spends up to 6.5 hours of their day online?

Think back to the most compelling marketing campaigns you’ve ever seen.

Above everything else, Overskies is a creative marketing agency. And while we do our very best to offer a full line of services for our growing roster of clients, we also try to ensure everything we offer is what we deem the most relevant and most profitable for our clients. So, while we fully believe in harnessing the power of branded content through branded videos, brand storytelling, and experiential services, we have moved away from producing branded podcasts.

However, we are still here as a resource to help you unlock the most beneficial branded marketing strategies for your company. So, use this blog to learn more about branded podcasts, and then explore some of our other blogs on branded content so you can find what works best for your business goals. 

A Simple Introduction to Branded Podcasts

In the early 1900s, radio was the revolutionary new technology that allowed businesses to extend their reach to the masses. Then, with the rise of television, radio became increasingly irrelevant.

But concepts have a way of coming back ‘round again, and the popularity and effectiveness of the audio format has exploded once more in the form of podcasts.

Over the past decade—since the genesis and subsequent ubiquity of video streaming platforms like YouTube, Netflix, Hulu, and a growing number of others—more and more consumers are favoring video over other forms of content.

This is hugely advantageous for brands willing to embrace video marketing.

It’s 2019, and yet somehow, there’s still a lingering misconception that online and offline shopping experiences are at odds with one another.

While it’s true that the convenience of online shopping is appealing to (and often preferred by) many consumers, brands still need to consider their various other channels to create a more complete customer experience.

A lot of people consider the job application process to be a one-way street: A prospective employee sends in their resume and attempts to impress an employer with their skills, their personality, or a combination of both. If they make a good enough impression, they get the job.

Stop and think about your daily browsing habits for a minute. Consider the sites you visit regularly and the types of content you consume, whether for work or leisure.

They say people are a company’s greatest asset. This is true about employees, and it’s extra true when it comes to a loyal, engaged customer base.

When someone really loves your brand, they’re more likely to talk about it—that’s obvious. From a marketing perspective, this can be an incredible boon, as it opens the door to a valuable form of content: user-generated content.

In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing.

Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas.

Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences.

Marketing is a continuously evolving field, with new technologies and strategies being developed each year. As consumer preferences change, marketers must adapt to continue reaching their audiences.

Neuromarketing is one technique marketing professionals use to elicit specific reactions from consumers through TV commercials, print ads, and product packaging.