Maybe we’ve been watching too much Game of Thrones lately, but...have you ever noticed that a well-organized B2B company is a bit like an army?

Did you know that the average person spends up to 6.5 hours of their day online?

In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing.

Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas.

Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences.

Customer data is abundant these days. Some even say it’s overabundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy.

In a way, brands no longer have an excuse to not use it.

The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase content output speed, it’s easy for marketers to get ahead of themselves by creating content without a clue as to how they’re going to actually promote it.

Our attention spans are shrinking.

No, seriously. We’ve all gotten really bad at staying focused.

Even as you’re reading this, your mind is probably inclined to wander. There are ads and Black Mirror episodes and emails and animal Instagrams just dying to snatch your attention away—and you clicked into this post willingly.

So imagine, then, what it’s like for your customers debating if they should pull the trigger on your product or service.

Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to a science.

Programmatic advertising is growing by leaps and bounds. It's estimated that in 2018 alone, over $46 billion will be spent on programmatic ads, up $10 billion compared to last year. Additionally, automated channels will be used to purchase 82.5% of all US digital display ads in 2018.