Did you know that the average person spends up to 6.5 hours of their day online?

Stop and think about your daily browsing habits for a minute. Consider the sites you visit regularly and the types of content you consume, whether for work or leisure.

Today’s advertising has become incredibly personalized. As such, consumers have come to expect ad experiences tailored specifically to them, targeted at their wants and interests. This strategy has become increasingly more common, with amazing results - especially for dynamic video ads.

We’re living in an exciting time. One in which artificial intelligence and automation can do a lot of the heavy lifting for us in the digital space. This gives advertisers and marketing execs more gas to throw behind their campaigns, plus an advantage over their less-savvy competitors.

Programmatic advertising is growing by leaps and bounds. It's estimated that in 2018 alone, over $46 billion will be spent on programmatic ads, up $10 billion compared to last year. Additionally, automated channels will be used to purchase 82.5% of all US digital display ads in 2018.