They say people are a company’s greatest asset. This is true about employees, and it’s extra true when it comes to a loyal, engaged customer base.

When someone really loves your brand, they’re more likely to talk about it—that’s obvious. From a marketing perspective, this can be an incredible boon, as it opens the door to a valuable form of content: user-generated content.

In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing.

Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas.

Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences.

Marketing is a continuously evolving field, with new technologies and strategies being developed each year. As consumer preferences change, marketers must adapt to continue reaching their audiences.

Neuromarketing is one technique marketing professionals use to elicit specific reactions from consumers through TV commercials, print ads, and product packaging.

Today’s advertising has become incredibly personalized. As such, consumers have come to expect ad experiences tailored specifically to them, targeted at their wants and interests. This strategy has become increasingly more common, with amazing results - especially for dynamic video ads.

Customer data is abundant these days. Some even say it’s overabundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy.

In a way, brands no longer have an excuse to not use it.

Have you ever come across something so awesome on your Instagram feed that you can’t stop thinking about it until you finally cave and go buy one for yourself?

Don’t worry. It happens to the best of us.

None of us are strangers to the term “company culture.” But it’s not just some fancy buzzword. It’s something that has a far-reaching impact, from how seriously job prospects consider working for you to how customers feel about giving you their money.

Company culture can be one of the sharpest arrows in a marketer’s quiver. It’s an extension—or perhaps the source—of your brand’s distinct point of view. It’s what makes your company unique. This is especially important in highly saturated or commodified markets, but virtually any brand can leverage its company culture to set itself apart from the herd.

The first banner ad, published on Wired.com in 1994, was unbelievably effective. The simple JPG—part of an AT&T campaign—garnered a whopping 44% click-through rate.

What a time it is to be alive and in the marketing business, huh? With over 4 billion Internet users worldwide (over 3 billion of whom are active on social media), it’s never been easier for marketers and brand managers to reach so many potential customers so quickly.

But here’s the thing about the ubiquity of the Web and social media. Anyone with an Internet connection can say anything they want about your brand.

The question is, are you listening?