What a time it is to be alive and in the marketing business, huh? With over 4 billion Internet users worldwide (over 3 billion of whom are active on social …

When it comes to building your brand, you can’t sleep on video content. At this point, continuing to do so could actually be detrimental to your growth. The video-centric future …

In this age of Big Data, it’s easier than ever to develop campaigns that resonate with your audience and target them directly. While it was once a queasy notion that …

In an episode from the fourth season of Seinfeld, Jerry is seated next to a fashion model named Tia. At her behest, Jerry opens the magazine he's reading to page …

If you hang around CSI HQ long enough, you might notice that we get a bit...extra sometimes. This is especially true when it comes to beating each other at stuff …

The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase …

Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads …

We’re living in an exciting time. One in which artificial intelligence and automation can do a lot of the heavy lifting for us in the digital space. This gives advertisers …

Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to …

Programmatic advertising is growing by leaps and bounds. It's estimated that in 2018 alone, over $46 billion will be spent on programmatic ads, up $10 billion compared to last year …