Maddie Davis is the co-founder of Enlightened Digital and a tech-obsessed female from the Big Apple. She lives by building and redesigning websites, running marathons, and reading anything and everything on the NYT Best Sellers list.
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by Maddie Davis
Marketing is a continuously evolving field, with new technologies and strategies being developed each year. As consumer preferences change, marketers must adapt to continue reaching their audiences.
Neuromarketing is one technique marketing professionals use to elicit specific reactions from consumers through TV commercials, print ads, and product packaging.
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