by Overskies, on Aug 8, 2018 12:17:23 PM
Programmatic advertising is growing by leaps and bounds. It's estimated that in 2018 alone, over $46 billion will be spent on programmatic ads, up $10 billion compared to last year …
Read Storyby Overskies, on Jun 5, 2018 11:50:06 AM
There’s no shortcut to successful digital marketing with content. The competition is fierce, and digital marketing leaders must have the ability to cut through the clutter of trends and focus …
Read Storyby Overskies, on Jun 1, 2018 12:33:25 PM
Video content is often expensive to produce. It can cost thousands of dollars for just a few minutes of professional-quality video. Plus, it takes tons of time to brainstorm creative …
Read Storyby Kenny Eicher, on Apr 20, 2018 12:03:29 PM
This post by our Executive Creative Director, Kenny Eicher, originally appeared on Forbes. By now, most marketing professionals should understand that a brand is not a company logo or product’s …
Read Storyby Kenny Eicher, on Apr 20, 2018 12:03:00 PM
This article featuring our Executive Creative Director, Kenny Eicher, originally appeared on Forbes. After a string of troubling and inappropriate videos, YouTube sensation Logan Paul, best known for his short …
Read Storyby Kenny Eicher, on Apr 20, 2018 12:02:37 PM
This article featuring our Executive Creative Director, Kenny Eicher, originally appeared on Forbes. Life at an agency can be exhilarating. Every client campaign presents a new opportunity to be creative …
Read Storyby Kenny Eicher, on Apr 20, 2018 12:01:46 PM
This article featuring our Executive Creative Director, Kenny Eicher, originally appeared on Forbes. Finding a digital agency that you can work with is key to the success of your business …
Read Storyby Overskies, on Apr 19, 2018 4:48:44 PM
Many companies shy away from digital rebranding. Proving ROI from a digital rebranding initiative seems ambiguous, time-consuming, and overwhelming. In contrast, finding ROI from regular rebranding isn’t difficult; most rebranding …
Read Storyby Overskies, on Mar 22, 2018 1:42:18 PM
The digital era has transformed the way businesses represent themselves online, but we still have a long way to go in the trade show and industry conference landscape. Key industry …
Read Storyby Overskies, on Mar 12, 2018 4:58:12 PM
Is your company hesitant to invest in a social media video strategy? You’re not alone. Creating video just for social media can be a frustrating process. Planning, shooting, and editing …
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