by Overskies, on Aug 8, 2018 12:17:23 PM

Programmatic advertising is growing by leaps and bounds. It's estimated that in 2018 alone, over $46 billion will be spent on programmatic ads, up $10 billion compared to last year …

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Topics:B2BVideoAdvertising

by Overskies, on Jun 5, 2018 11:50:06 AM

There’s no shortcut to successful digital marketing with content. The competition is fierce, and digital marketing leaders must have the ability to cut through the clutter of trends and focus …

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Topics:DigitalBranded Content

by Overskies, on Jun 1, 2018 12:33:25 PM

Video content is often expensive to produce. It can cost thousands of dollars for just a few minutes of professional-quality video. Plus, it takes tons of time to brainstorm creative …

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Topics:VideoBranded Content

by Kenny Eicher, on Apr 20, 2018 12:03:29 PM

This post by our Executive Creative Director, Kenny Eicher, originally appeared on Forbes. By now, most marketing professionals should understand that a brand is not a company logo or product’s …

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Topics:Guest Post

by Kenny Eicher, on Apr 20, 2018 12:03:00 PM

This article featuring our Executive Creative Director, Kenny Eicher, originally appeared on Forbes. After a string of troubling and inappropriate videos, YouTube sensation Logan Paul, best known for his short …

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Topics:SocialGuest Post

by Kenny Eicher, on Apr 20, 2018 12:02:37 PM

This article featuring our Executive Creative Director, Kenny Eicher, originally appeared on Forbes. Life at an agency can be exhilarating. Every client campaign presents a new opportunity to be creative …

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Topics:Guest Post

by Kenny Eicher, on Apr 20, 2018 12:01:46 PM

This article featuring our Executive Creative Director, Kenny Eicher, originally appeared on Forbes. Finding a digital agency that you can work with is key to the success of your business …

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Topics:Guest Post

by Overskies, on Apr 19, 2018 4:48:44 PM

Many companies shy away from digital rebranding. Proving ROI from a digital rebranding initiative seems ambiguous, time-consuming, and overwhelming. In contrast, finding ROI from regular rebranding isn’t difficult; most rebranding …

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Topics:DigitalBranding

by Overskies, on Mar 22, 2018 1:42:18 PM

The digital era has transformed the way businesses represent themselves online, but we still have a long way to go in the trade show and industry conference landscape. Key industry …

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Topics:ExperienceDigital Signage

by Overskies, on Mar 12, 2018 4:58:12 PM

Is your company hesitant to invest in a social media video strategy? You’re not alone. Creating video just for social media can be a frustrating process. Planning, shooting, and editing …

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Topics:VideoSocial

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