Overskies

It’s 2019, and yet somehow, there’s still a lingering misconception that online and offline shopping experiences are at odds with one another.

While it’s true that the convenience of online shopping is appealing to (and often preferred by) many consumers, brands still need to consider their various other channels to create a more complete customer experience.

A lot of people consider the job application process to be a one-way street: A prospective employee sends in their resume and attempts to impress an employer with their skills, their personality, or a combination of both. If they make a good enough impression, they get the job.

Stop and think about your daily browsing habits for a minute. Consider the sites you visit regularly and the types of content you consume, whether for work or leisure.

They say people are a company’s greatest asset. This is true about employees, and it’s extra true when it comes to a loyal, engaged customer base.

When someone really loves your brand, they’re more likely to talk about it—that’s obvious. From a marketing perspective, this can be an incredible boon, as it opens the door to a valuable form of content: user-generated content.

In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing.

Many creatives worry that the increasing reliance on data will kill the freedom to take risks and try out some of their more outside-the-box ideas.

Advocates of data-based marketing argue that marketing dollars shouldn't be wasted on potential crash-and-fail ideas that aren't guaranteed to hit their target audiences.

Today’s advertising has become incredibly personalized. As such, consumers have come to expect ad experiences tailored specifically to them, targeted at their wants and interests. This strategy has become increasingly more common, with amazing results - especially for dynamic video ads.

Customer data is abundant these days. Some even say it’s overabundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy.

In a way, brands no longer have an excuse to not use it.

Have you ever come across something so awesome on your Instagram feed that you can’t stop thinking about it until you finally cave and go buy one for yourself?

Don’t worry. It happens to the best of us.

None of us are strangers to the term “company culture.” But it’s not just some fancy buzzword. It’s something that has a far-reaching impact, from how seriously job prospects consider working for you to how customers feel about giving you their money.

Company culture can be one of the sharpest arrows in a marketer’s quiver. It’s an extension—or perhaps the source—of your brand’s distinct point of view. It’s what makes your company unique. This is especially important in highly saturated or commodified markets, but virtually any brand can leverage its company culture to set itself apart from the herd.