Overskies

Did you know that the average person spends up to 6.5 hours of their day online? That’s a whole quarter of their day. During that time, they’re doing everything from …

Think back to the most compelling marketing campaigns you’ve ever seen. Surely, none of them were based on arbitrary ideas plucked from thin air. When advertising executive Dan Weidon developed …

Above everything else, Overskies is a creative marketing agency. And while we do our very best to offer a full line of services for our growing roster of clients, we …

Over the past decade—since the genesis and subsequent ubiquity of video streaming platforms like YouTube, Netflix, Hulu, and a growing number of others—more and more consumers are favoring video over …

It’s 2019, and yet somehow, there’s still a lingering misconception that online and offline shopping experiences are at odds with one another. While it’s true that the convenience of online …

A lot of people consider the job application process to be a one-way street: A prospective employee sends in their resume and attempts to impress an employer with their skills, …

Stop and think about your daily browsing habits for a minute. Consider the sites you visit regularly and the types of content you consume, whether for work or leisure. Now …

They say people are a company’s greatest asset. This is true about employees, and it’s extra true when it comes to a loyal, engaged customer base. When someone really loves …

In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take …

Today’s advertising has become incredibly personalized. As such, consumers have come to expect ad experiences tailored specifically to them, targeted at their wants and interests. This strategy has become increasingly …