The first banner ad, published on Wired.com in 1994, was unbelievably effective. The simple JPG—part of an AT&T campaign—garnered a whopping 44% click-through rate.

What a time it is to be alive and in the marketing business, huh? With over 4 billion Internet users worldwide (over 3 billion of whom are active on social media), it’s never been easier for marketers and brand managers to reach so many potential customers so quickly.

But here’s the thing about the ubiquity of the Web and social media. Anyone with an Internet connection can say anything they want about your brand.

The question is, are you listening?

In this age of Big Data, it’s easier than ever to develop campaigns that resonate with your audience and target them directly. While it was once a queasy notion that advertisers have so much data on everyone, by now, most consumers accept—and even expect—personalization throughout the customer experience...

...as long as they feel like they can trust you.

In an episode from the fourth season of Seinfeld, Jerry is seated next to a fashion model named Tia. At her behest, Jerry opens the magazine he's reading to page 146, where he sees her posing, only a washcloth obscuring her otherwise naked body.

The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase content output speed, it’s easy for marketers to get ahead of themselves by creating content without a clue as to how they’re going to actually promote it.

In today’s ever-evolving landscape of being on-demand and interconnected, it seems as if communicating through digital signage is a necessary transition for today’s dealerships.