The first banner ad, published on Wired.com in 1994, was unbelievably effective. The simple JPG—part of an AT&T campaign—garnered a whopping 44% click-through rate. Not exactly a looker compared to …

What a time it is to be alive and in the marketing business, huh? With over 4 billion Internet users worldwide (over 3 billion of whom are active on social …

In this age of Big Data, it’s easier than ever to develop campaigns that resonate with your audience and target them directly. While it was once a queasy notion that …

In an episode from the fourth season of Seinfeld, Jerry is seated next to a fashion model named Tia. At her behest, Jerry opens the magazine he's reading to page …

The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase …

In today’s ever-evolving landscape of being on-demand and interconnected, it seems as if communicating through digital signage is a necessary transition for today’s dealerships. With the right content strategy, you …