by Overskies, on Mar 29, 2019 12:42:13 PM

A lot of people consider the job application process to be a one-way street: A prospective employee sends in their resume and attempts to impress an employer with their skills, …

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Topics:Branded ContentBranding

by Overskies, on Jan 4, 2019 5:17:05 PM

None of us are strangers to the term “company culture.” But it’s not just some fancy buzzword. It’s something that has a far-reaching impact, from how seriously job prospects consider …

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Topics:VideoBranded Content

by Overskies, on Nov 9, 2018 12:48:20 PM

When it comes to building your brand, you can’t sleep on video content. At this point, continuing to do so could actually be detrimental to your growth. The video-centric future …

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Topics:VideoBranded Content

by Overskies, on Oct 19, 2018 9:28:45 AM

In an episode from the fourth season of Seinfeld, Jerry is seated next to a fashion model named Tia. At her behest, Jerry opens the magazine he's reading to page …

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Topics:Branded ContentStrategy

by Overskies, on Sep 28, 2018 11:24:07 AM

Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads …

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Topics:B2BVideoBranded Content

by Overskies, on Jun 5, 2018 11:50:06 AM

There’s no shortcut to successful digital marketing with content. The competition is fierce, and digital marketing leaders must have the ability to cut through the clutter of trends and focus …

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Topics:DigitalBranded Content

by Overskies, on Jun 1, 2018 12:33:25 PM

Video content is often expensive to produce. It can cost thousands of dollars for just a few minutes of professional-quality video. Plus, it takes tons of time to brainstorm creative …

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Topics:VideoBranded Content

by Overskies, on Oct 9, 2017 4:13:26 PM

These days, luxury buyers are researching products more and more before they buy—and not just the products themselves, but the companies who sell them, too. Luckily, this shift means that …

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Topics:LuxuryBranded Content

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