Overskies

The most profound irony of our AI revolution isn't that machines are becoming more human-like, but that their very ubiquity is crystallizing what makes us irreplaceably human. I’ve been thinking about this quite a bit lately. I, like I’m sure many of you, am grappling with what will become of our work over the next few years. We are barreling towards AGI (artificial general intelligence), without much of a plan, actually, without any plan. This thought has kept me up at night on more than one occasion. So, lying in bed one night, my mind abuzz with contradictory thoughts about the breakneck pace of AI development in my industry, I came across a newsletter in my inbox from Every. This newsletter contained snippets of Dan Shipper's (CEO of Every) conversation with Alan Lightman. The synchronicity was jarring—here was a physicist-turned-novelist articulating the very tensions I'd been grappling with as a creative.

Marketing buzzwords fly at us faster than a caffeinated TikTok feed. Personalization is essential. Omnichannel is non-negotiable. AI-driven insights are the future.

Big news! Chief Marketer, one of the most trusted sources for marketing professionals, has unveiled its 2025 Top Agencies of the Year—and we’re beyond thrilled to announce we’ve earned a spot on this prestigious list! 

YouTube: The Unrivaled Champion

We've all been hearing and saying for years that it's an attention economy, and the attention grabbers are everywhere. From online gaming and social media, to retailers and streaming services, no matter who your audience is, they're surrounded. This makes it even more impressive that YouTube has solidified its status as the ultimate media powerhouse. Captivating over a billion viewers globally, it has become a staple in our daily lives. With the rise of short-form content, YouTube Shorts has emerged as a beacon, becoming the preferred choice to engage audiences all over the globe. It not only offers in-depth analytics for brands and creators to understand viewer behavior but also seamlessly connects with an already engaged audience, upping the chances that content is not just viewed but appreciated.

YouTube continues to find ways to keep creators, agencies and brands leveraging the channel for growth and larger wallets, as it rolls out some incredible AI-powered features. From creating some lively and eye-catching visuals, building a solid community of fans, to expanding reach, and exploring new e-commerce opportunities, these features offer lots of new possibilities. Read on to dive into the latest YouTube innovations and learn how marketers and brands can harness them.

Hello again, and welcome to part two of our three part TikTok video series. In part one, we talked about how brands can break into TikToK without breaking the bank. And in part two, we're going to cover over some content ideas for fueling your TikTok account. Alright, let's do it. 

Hey, everyone going to do a little three-part video series on TikTok, this being part one, the goal is to start a conversation around how brands can break into TikTok with a sound content strategy that doesn't completely bust their budget, which is a problem we are hearing and seeing. Time and  time again. All right.

I wanted to take some time to provide a small update on what's happening here at Overskies when it comes to AI. One thing we'll be unveiling soon are our AI principles. These are the key points that will guide the agency's adoption and use of AI. Top level? We believe that AI assists and augments, but does not replace human ability. And that it has the ability to maximize our productivity, but not at the expense of quality. In short, we believe in a responsible, human focused adoption of AI. We're also approaching AI through the lens of solving important business issues.

So, after skimming countless 2024 trend reports and actually reading a few, I took a few moments to digest it all. And I've got a few ideas about what the next year might throw our way. Some of these reports suggest we might take a small breather after all the crazy, fast paced changes we've been dealing with. Which doesn't really sound half bad, right? I mean, everyone I follow is buzzing about the two C’s, community and connection, and how to do this at scale.

Over the past 30 years or so, ad agencies have followed a hierarchical structure with distinct compartments for each role. At the heart of this structure are the creative teams, responsible for generating the 'big idea' and crafting compelling narratives, and media teams who determine the best targeting, channels, and timings for the campaign.