Smart Marketing Moves: Hello AI

I wanted to take some time to provide a small update on what's happening here at Overskies when it comes to AI. One thing we'll be unveiling soon are our AI principles. These are the key points that will guide the agency's adoption and use of AI. Top level? We believe that AI assists and augments, but does not replace human ability. And that it has the ability to maximize our productivity, but not at the expense of quality. In short, we believe in a responsible, human focused adoption of AI. We're also approaching AI through the lens of solving important business issues.

Many of our marketing clients have a pressing need in 2024 for driving profitable growth– despite having budget cuts. They also have access to more and more data than ever before, but don't have the resources to comb through it.  So after piloting several AI tools over the past 12 months, we have begun to onboard and systematize some.

We are working towards ways to increase creative content output and stretch production budgets further. We're also finding ways to input and ingest CDP data and have the AI crunch on it, while providing some solid summary outputs that will inform creative strategies and also just speed creative iteration, so that we can work to optimize campaigns and squeak out every last penny out of those advertising spends that have become so sacred to our marketing clients.  Two other areas we're seeing some good traction with AI is in brand monitoring and customer experience. But, some more on those later. 

Now don't get me wrong, these areas have been leveraging AI for quite a while, but with new user interfaces sitting on top of these LLMs and the ability to create integrations between platforms more seamlessly, we're able to really create some awesome tech and AI enabled processes that help our clients achieve deeper profitability, and overall just leverage their data more effectively. 

There's more on all of this coming soon, so stay tuned, all right? And thanks for taking the time to listen. Have a good one.