by Overskies, on Oct 27, 2022 4:54:17 PM

Brand awareness is a crucial component of any effective marketing campaign. It is a key first step in any sales process, establishing a recognizable, trusted brand that potential customers will …

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by Overskies, on Aug 9, 2022 7:48:51 AM

More than 2.5 billion people visit YouTube every month. It’s more than a website; it’s an entertainment and information ecosystem—a library for the 21st century. The ubiquity of YouTube has …

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Topics:Advertising

by Overskies, on Jun 6, 2022 2:11:45 PM

The one thing that makes your business unique is its personal story and mission statement. This is your brand’s purpose, and it needs to be fully articulated in order to …

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Topics:Branding

by Overskies, on Apr 15, 2022 9:02:00 AM

Your website’s conversion rate represents the total percentage of people who act on the calls to action on each page. A low conversion rate means a less efficient marketing engine …

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Topics:CRO

by Overskies, on Jan 9, 2022 9:15:00 AM

We've revisited and updated our popular '6 Types of Branded Video' blog post to reflect the latest trends and insights. This refreshed guide will delve into the most impactful video …

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Topics:VideoBranded Content

by Overskies, on Dec 7, 2021 9:47:47 AM

More people than ever are informed buyers. When we’re ready to purchase something, we need to know that other people–ideally those we trust–have already purchased what we’re considering and that …

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Topics:Social Proof

by Overskies, on Dec 1, 2021 1:00:00 AM

These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. Individuals, especially in key decision making roles within …

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Topics:B2BBranded ContentStrategy

by Overskies, on Oct 29, 2021 9:30:00 AM

Marketing campaigns can be used to accomplish a countless number of goals. While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important …

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Topics:B2BStrategy

by Overskies, on Oct 6, 2021 8:37:12 AM

When reaching out to target prospects in new markets, a well-structured advertising strategy can help reach people you may not have previously engaged with. There is no faster way to …

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by Overskies, on Sep 22, 2021 7:54:52 AM

Now is an ideal time to consider targeting new markets through which you can grow your business and access new opportunities, but before selling yourself to new types of customers, …

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Topics:B2BBranded Content

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