So, after skimming countless 2024 trend reports and actually reading a few, I took a few moments to digest it all. And I've got a few ideas about what the next year might throw our way. Some of these reports suggest we might take a small breather after all the crazy, fast paced changes we've been dealing with. Which doesn't really sound half bad, right? I mean, everyone I follow is buzzing about the two C’s, community and connection, and how to do this at scale.

Over the past 30 years or so, ad agencies have followed a hierarchical structure with distinct compartments for each role. At the heart of this structure are the creative teams, responsible for generating the 'big idea' and crafting compelling narratives, and media teams who determine the best targeting, channels, and timings for the campaign.

YouTube For Brands: Comprehensive Guidelines to Drive Awareness and Grow Your Brand's Channel

YouTube is a vastly different platform than it was when it was launched in 2005.

Once a simple website for hosting videos, it is now a digital media juggernaut with 2 billion users and nearly 1 billion hours of video watched across the world every single day. It’s also one of the most powerful, yet untapped tools available to marketers.

“Ring the bells that still can ring

Forget your perfect offering

There is a crack in everything

That's how the light gets in.”

― Leonard Cohen

In the ever-evolving landscape of marketing, finding the perfect balance between brand campaigns and performance-driven strategies is a challenge many marketers face. While the importance of both aspects is widely acknowledged, the question remains: how does a marketer navigate the transition to achieve an optimal balance?

Instagram has rapidly become one of the most effective social media platforms for retailers to connect with customers. From startups leveraging precise targeting in Meta’s business suite to larger companies tapping into the millions of followers offered by the platform’s most successful influencers, there are plenty of ways to build and reach an audience on Instagram.

Videos and SEO make a deadly combination when used effectively. 

A video appearing on search results typically has a higher CTR (41 % greater) than text results on the SERP. 

If you’re only focusing on video production, strategy, and quality and overlooking SEO, you’re literally throwing your money down the drain. After all, the idea is to be visible to your target audience and get some actual traffic on your site. 

Here at Overskies, we are proud to be 2023 Sapphire Supporters of Jewelers for Children. With the help of its donors, Jewelers for Children donated more than $60 million to help children who are the victim of catastrophic illness or life-threatening abuse and neglect.

In an age of nine-figure social media companies with billions of users, it’s rare for a new platform to find success, let alone the astronomical success that TikTok has had over the last half-decade. The short-form video-sharing service has grown exponentially year-over-year, transforming from a hub for user-generated content in the form of short, quippable videos, to a multi-billion dollar empire quickly attracting brands and influencers. 

Brand awareness is a crucial component of any effective marketing campaign. It is a key first step in any sales process, establishing a recognizable, trusted brand that potential customers will turn to when their pain points overlap with your value proposition. In other words, they’ll think of you first when they have a problem.