Here at Overskies, we are proud to be 2023 Sapphire Supporters of Jewelers for Children. With the help of its donors, Jewelers for Children donated more than $60 million to help children who are the victim of catastrophic illness or life-threatening abuse and neglect.

In an age of nine-figure social media companies with billions of users, it’s rare for a new platform to find success, let alone the astronomical success that TikTok has had over the last half-decade. The short-form video-sharing service has grown exponentially year-over-year, transforming from a hub for user-generated content in the form of short, quippable videos, to a multi-billion dollar empire quickly attracting brands and influencers. 

Brand awareness is a crucial component of any effective marketing campaign. It is a key first step in any sales process, establishing a recognizable, trusted brand that potential customers will turn to when their pain points overlap with your value proposition. In other words, they’ll think of you first when they have a problem.

More than 2.5 billion people visit YouTube every month. It’s more than a website; it’s an entertainment and information ecosystem—a library for the 21st century. The ubiquity of YouTube has made it a focal point for brands eager to reach the billions of people who watch videos every week, driving a 46% YoY increase in revenue to $28.8 billion in 2021. For most younger generations, YouTube is television, making it a core component of successful brand advertising campaigns. 

The one thing that makes your business unique is its personal story and mission statement. This is your brand’s purpose, and it needs to be fully articulated in order to connect with like-minded consumers. Why was the brand created? What is the business’s vision for the future of the brand? How do you make your customers’ lives better, and when they buy from you, how do those purchases reflect their personalities?

Your website’s conversion rate represents the total percentage of people who act on the calls to action on each page. A low conversion rate means a less efficient marketing engine. Every click you pay for, and every search you generate is less impactful if fewer people convert on your website. 

We've revisited and updated our popular '6 Types of Branded Video' blog post to reflect the latest trends and insights. This refreshed guide will delve into the most impactful video strategies for today's market. Plus, keep an eye out for our upcoming sister post, which will introduce some exciting new types of branded video content. Stay tuned for more insights that can transform your brand's storytelling approach!

More people than ever are informed buyers. When we’re ready to purchase something, we need to know that other people–ideally those we trust–have already purchased what we’re considering and that they approve of its performance.

These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. Individuals, especially in key decision making roles within large businesses, are inundated with constant messaging from dozens of brands every day. To stand out, you need to make a strong, lasting impression quickly, and one of the most effective ways of doing so is through social proof.

Marketing campaigns can be used to accomplish a countless number of goals.

While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the customer’s part (AKA the buyer’s journey).