by Rich Cannava, on Jul 9, 2020 5:42:25 PM

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce …

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by Overskies, on Feb 25, 2019 4:57:13 PM

In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take …

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by Overskies, on Jan 24, 2019 12:52:26 PM

Customer data is abundant these days. Some even say it’s overabundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy …

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by Overskies, on Oct 31, 2018 5:25:40 PM

In this age of Big Data, it’s easier than ever to develop campaigns that resonate with your audience and target them directly. While it was once a queasy notion that …

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