by Overskies, on Mar 15, 2024 3:20:36 PM

Clean & Elegant Fully Responsive I wanted to take some time to provide a small update on what's happening here at Overskies when it comes to AI. One thing we'll …

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Topics:VideoBranded ContentCreativeBranding

by Overskies, on Feb 5, 2024 5:12:57 PM

Clean & Elegant Fully Responsive So, after skimming countless 2024 trend reports and actually reading a few, I took a few moments to digest it all. And I've got a …

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Topics:VideoBranded ContentCreativeBranding

by Overskies, on Nov 20, 2023 10:09:03 AM

Clean & Elegant Fully Responsive Over the past 30 years or so, ad agencies have followed a hierarchical structure with distinct compartments for each role. At the heart of this …

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Topics:Branding

by Overskies, on Oct 20, 2023 1:57:47 PM

Clean & Elegant Fully Responsive “Ring the bells that still can ring Forget your perfect offering There is a crack in everything That's how the light gets in.” ― Leonard …

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Topics:Branding

by Overskies, on Jul 5, 2023 1:54:00 PM

In the ever-evolving landscape of marketing, finding the perfect balance between brand campaigns and performance-driven strategies is a challenge many marketers face. While the importance of both aspects is widely …

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Topics:Branding

by Overskies, on Jun 6, 2022 2:11:45 PM

The one thing that makes your business unique is its personal story and mission statement. This is your brand’s purpose, and it needs to be fully articulated in order to …

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Topics:Branding

by Overskies, on Mar 29, 2019 12:42:13 PM

A lot of people consider the job application process to be a one-way street: A prospective employee sends in their resume and attempts to impress an employer with their skills, …

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Topics:Branded ContentBranding

by Overskies, on Dec 13, 2018 2:40:27 PM

Company culture can be one of the sharpest arrows in a marketer’s quiver. It’s an extension—or perhaps the source—of your brand’s distinct point of view. It’s what makes your company …

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Topics:StrategyBranding

by Overskies, on Nov 16, 2018 1:26:17 PM

What a time it is to be alive and in the marketing business, huh? With over 4 billion Internet users worldwide (over 3 billion of whom are active on social …

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Topics:StrategyBranding

by Overskies, on Sep 14, 2018 3:51:42 PM

We’re living in an exciting time. One in which artificial intelligence and automation can do a lot of the heavy lifting for us in the digital space. This gives advertisers …

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Topics:AdvertisingBranding

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