Overskies

Your website’s conversion rate represents the total percentage of people who act on the calls to action on each page. A low conversion rate means a less efficient marketing engine. Every click you pay for, and every search you generate is less impactful if fewer people convert on your website. 

We've revisited and updated our popular '6 Types of Branded Video' blog post to reflect the latest trends and insights. This refreshed guide will delve into the most impactful video strategies for today's market. Plus, keep an eye out for our upcoming sister post, which will introduce some exciting new types of branded video content. Stay tuned for more insights that can transform your brand's storytelling approach!

More people than ever are informed buyers. When we’re ready to purchase something, we need to know that other people–ideally those we trust–have already purchased what we’re considering and that they approve of its performance.

These days, you need more than just a few slices of snappy marketing content to get people to buy into your brand. Individuals, especially in key decision making roles within large businesses, are inundated with constant messaging from dozens of brands every day. To stand out, you need to make a strong, lasting impression quickly, and one of the most effective ways of doing so is through social proof.

Marketing campaigns can be used to accomplish a countless number of goals.

While many B2B companies choose to focus on high-impact, measurable goals like generating leads and sales, it’s important to remember that these actions are often the result of weeks, if not months of research and deliberation on the customer’s part (AKA the buyer’s journey).

When reaching out to target prospects in new markets, a well-structured advertising strategy can help reach people you may not have previously engaged with. There is no faster way to build a new database of prospects, engage with leading decision makers in your target markets, and start filling your pipeline in the short term than through paid advertising. 

Now is an ideal time to consider targeting new markets through which you can grow your business and access new opportunities, but before selling yourself to new types of customers, you need to ensure you’re well positioned to meet the needs and challenges of your identified prospects.

We're excited to announce that Overskies has been accepted into the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

We were vetted and selected by a review committee based on the depth and diversity of our experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

Expanding your customer base takes more than just wishful thinking. You need an actual strategy to investigate exactly who you want to go after and how to do it. With ample new opportunity becoming available following a year of major upheaval, how do you identify the new and profitable customers that will help your business grow the most? 

In the B2B demand generation and ABM space, it’s no secret that brands need to bring a level of personalization into their marketing efforts. This can range from 1:industry to 1:few, all the way down to the ideal of 1:1 account level.

Note, this all might depend on how ambitious your new business goals are and how fruitful you were in prospecting new industries and accounts. However, if you are in the early stages of going after new clients or testing approaches, you might not be working with a huge prospect list. This affords you the ability to start small with 10, 25, or 50 accounts using a 1:1 personalized approach and then scale up from there.

We run through content and advertising touchpoints below, but first, let’s cover why personalization is crucial.