Overskies

When reaching out to target prospects in new markets, a well-structured advertising strategy can help reach people you may not have previously engaged with. There is no faster way to build a new database of prospects, engage with leading decision makers in your target markets, and start filling your pipeline in the short term than through paid advertising. 

Now is an ideal time to consider targeting new markets through which you can grow your business and access new opportunities, but before selling yourself to new types of customers, you need to ensure you’re well positioned to meet the needs and challenges of your identified prospects.

We're excited to announce that Overskies has been accepted into the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

We were vetted and selected by a review committee based on the depth and diversity of our experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

Expanding your customer base takes more than just wishful thinking. You need an actual strategy to investigate exactly who you want to go after and how to do it. With ample new opportunity becoming available following a year of major upheaval, how do you identify the new and profitable customers that will help your business grow the most? 

In the B2B demand generation and ABM space, it’s no secret that brands need to bring a level of personalization into their marketing efforts. This can range from 1:industry to 1:few, all the way down to the ideal of 1:1 account level.

Note, this all might depend on how ambitious your new business goals are and how fruitful you were in prospecting new industries and accounts. However, if you are in the early stages of going after new clients or testing approaches, you might not be working with a huge prospect list. This affords you the ability to start small with 10, 25, or 50 accounts using a 1:1 personalized approach and then scale up from there.

We run through content and advertising touchpoints below, but first, let’s cover why personalization is crucial.

It seems like yesterday that the idea of talking to your computer and having it understand you was reserved for TV shows like Star Trek and The Jetsons. But over the past few years, voice technology has become huge, forever changing how we incorporate our devices into our day-to-day lives.

The ground shifts beneath marketers’ feet every few months, it seems. It’s hard not to feel like you’re constantly struggling to keep up. Learning a new discipline or technology takes time, and by the time you accomplish that, the next Big Thing has already supplanted it.

These days, everyone is on the video marketing train. But even as consumer preferences continue to shift in that direction and online video consumption increases exponentially year over year, there’s still one thing people are short on.

It’s no secret that the way people shop has changed dramatically over the last two decades. After all, digital marketing has reshaped nearly every aspect of our lives. But, should your company be considering digital luxury marketing for your prestige brand?

Customers are important. After all, their business lets you stay in business.

Brands who don’t strive to create great experiences for their customers don’t just see their numbers stagnate. They soon find it difficult to gain trust and loyalty.

Brand experience and brand success have become inextricable. In an oversaturated market where there are dozens of solutions for every problem, the brands that make it a point to connect with consumers on a personal level will always come out on top.

So...what does that have to do with email?