YouTube continues to find ways to keep creators, agencies and brands leveraging the channel for growth and larger wallets, as it rolls out some incredible AI-powered features. From creating some lively and eye-catching visuals, building a solid community of fans, to expanding reach, and exploring new e-commerce opportunities, these features offer lots of new possibilities. Read on to dive into the latest YouTube innovations and learn how marketers and brands can harness them.

YouTube For Brands: Comprehensive Guidelines to Drive Awareness and Grow Your Brand's Channel

YouTube is a vastly different platform than it was when it was launched in 2005.

Once a simple website for hosting videos, it is now a digital media juggernaut with 2 billion users and nearly 1 billion hours of video watched across the world every single day. It’s also one of the most powerful, yet untapped tools available to marketers.