It’s no secret that the way people shop has changed dramatically over the last two decades. After all, digital marketing has reshaped nearly every aspect of our lives. But, should your company be considering digital luxury marketing for your prestige brand?

Customers are important. After all, their business lets you stay in business.

Brands who don’t strive to create great experiences for their customers don’t just see their numbers stagnate. They soon find it difficult to gain trust and loyalty.

Brand experience and brand success have become inextricable. In an oversaturated market where there are dozens of solutions for every problem, the brands that make it a point to connect with consumers on a personal level will always come out on top.

So...what does that have to do with email?

Did you know that the average person spends up to 6.5 hours of their day online?

Above everything else, Overskies is a creative marketing agency. And while we do our very best to offer a full line of services for our growing roster of clients, we also try to ensure everything we offer is what we deem the most relevant and most profitable for our clients. So, while we fully believe in harnessing the power of branded content through branded videos, brand storytelling, and experiential services, we have moved away from producing branded podcasts.

However, we are still here as a resource to help you unlock the most beneficial branded marketing strategies for your company. So, use this blog to learn more about branded podcasts, and then explore some of our other blogs on branded content so you can find what works best for your business goals. 

A Simple Introduction to Branded Podcasts

In the early 1900s, radio was the revolutionary new technology that allowed businesses to extend their reach to the masses. Then, with the rise of television, radio became increasingly irrelevant.

But concepts have a way of coming back ‘round again, and the popularity and effectiveness of the audio format has exploded once more in the form of podcasts.

It’s 2019, and yet somehow, there’s still a lingering misconception that online and offline shopping experiences are at odds with one another.

While it’s true that the convenience of online shopping is appealing to (and often preferred by) many consumers, brands still need to consider their various other channels to create a more complete customer experience.

They say people are a company’s greatest asset. This is true about employees, and it’s extra true when it comes to a loyal, engaged customer base.

When someone really loves your brand, they’re more likely to talk about it—that’s obvious. From a marketing perspective, this can be an incredible boon, as it opens the door to a valuable form of content: user-generated content.

There’s no shortcut to successful digital marketing with content. The competition is fierce, and digital marketing leaders must have the ability to cut through the clutter of trends and focus on strategies that produce leads and ROI.

Many companies shy away from digital rebranding. Proving ROI from a digital rebranding initiative seems ambiguous, time-consuming, and overwhelming.