Start with a New York City scope check
Before comparing New York City branding agencies, decide what must be true for this assignment. New York City identifies the market you are evaluating; it does not, by itself, describe an agency’s strategic scope or the work your team will receive. For a luxury, retail, or DTC brand in New Jersey, start with a geography-and-scope check: note how each candidate describes its NYC work, what it says it will own, and which responsibilities would remain with your team or another partner.
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