Every brand has a story to tell. By fully articulating your story and mission, you can engage with like-minded consumers and build lasting relationships that help you grow. Drawing on your brand mission, current channel utilization, and messaging framework, we work with you to deliver a strong voice to the right prospects at the right time.
In the end, when storytelling is executed successfully, we will drive down your customer-acquisition costs and increase your customer lifetime value.
Define and refine your mission to reflect your vision and the perception of your customers.
Establish a framework across channels to ensure your story is told consistently and effectively.
Evaluate your best-performing campaigns and channels to determine where your message resonates.
Learn how your competitors approach the same audience and how your story can differentiate your brand.
Lift the veil and show your company through a human lens that will resonate with your prospects.
Launch new products, communicate brand changes, and tell your story with rich, eye-catching videos, graphics, and marketing materials.
Stop burning your customers and your list. Stop with the short-term tactics.
We've got a plan to help you build your brand and create loyal customers.
Overskies works with each of our customers to gain a deep understanding of what makes their brand unique. Our brand strategists work with your team to lay out strengths and opportunities around your brand and its mission, providing actionable findings that help identify your true brand story.
Receive an in-depth assessment discussing your brand mission, channel utilization, and messaging framework to deliver your voice to the right prospects.
To start, Overskies will schedule a call with you to discuss:
The brand mission, as you currently see it.
Once we get a top-level understanding from our discussion (we'll keep it light, no homework), Overskies strategists dig in and do the research to develop the insights needed for your personalized Brand Storytelling Roadmap.
You'll receive a document that lays out areas of strength and opportunities, provides actionable findings and helps identify your true brand story.
Let's get started decreasing your customer acquisition costs, and increasing your customer lifetime value.
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
Jennifer Fink, VP Connected Devices
Citizen
Kelly Stefany, Marketing Manager
Bulova
Jennifer Fink, VP Connected Devices
Citizen
Dennis Krupka, Jr., Sr. Manager of Art & Design
Benjamin Moore