---
title: Amazon Brand Guidelines — Overskies, a Full-Service B2B Marketing Agency
description: Overskies overhauled Amazon Advertising's brand guidelines, establishing a new color palette, tone of voice, and visual identity across 500+ assets.
---
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# AMAZON ADVERTISING
FULL BRAND REFRESH
*BRANDING
BRAND GUIDELINES
DESIGN*
## NEW BRAND GUIDELINES
---
When Amazon was looking to unify their brand materials and content for their sales funnel, they chose to partner with Overskies. Amazon’s brand needed a facelift, as it did not accurately depict their modern online presence.
**
Clean & Elegant
Fully Responsive
**
Clean & Elegant
Fully Responsive
## Brand Guidelines Through Production
---
Overskies overhauled the brand, establishing a new color palette, tone of voice, photography, icon style, and logo for their advertising arm. We then applied this new branding to over 500 marketing and sales materials, as well as created brand guidelines and templates for the internal team to leverage for their outward sales activities.
Overskies ensured the Amazon teams were armed with the most up-to-date, effective selling materials and presented a unified brand look.
**
Clean & Elegant
Fully Responsive
## Ready to watch your brand connect with your audience? **Our team is ready to help out.**
#### Let’s chat about storytelling that drives a return
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160 Summit Avenue, Suite 200
Montvale, NJ 07645
- (201) 587-1400
- hello@overskies.com[mailto:hello@thecsigroup.com](mailto:hello@thecsigroup.com)
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