AMAZON ADVERTISING

BRANDING
BRAND GUIDELINES
DESIGN

NEW BRAND GUIDELINES

When Amazon was looking to unify their brand materials and content for their sales funnel, they chose to partner with Overskies. Amazon’s brand needed a facelift, as it did not accurately depict their modern online presence.

Brand Guidelines Through Production

Overskies overhauled the brand, establishing a new color palette, tone of voice, photography, icon style, and logo for their advertising arm. We then applied this new branding to over 500 marketing and sales materials, as well as created brand guidelines and templates for the internal team to leverage for their outward sales activities.

Overskies ensured the Amazon teams were armed with the most up-to-date, effective selling materials and presented a unified brand look.