---
title: CZ Smart Branding — Overskies, a Full-Service B2B Marketing Agency
description: Overskies designed the CZ Smart brand identity for Citizen Watch, creating a modern look targeting millennials with digital and hybrid watches.
---
[.png?width=175&height=107&name=CSI-OverskiesRebrand_LOGO-01(smaller).png "CSI-OverskiesRebrand_LOGO-01(smaller)")](https://www.overskies.com)
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/f4524594-4b26-4240-ae5d-09f2a1ab5eea)
** **
[.png?width=100&height=61&name=CSI-OverskiesRebrand_LOGO-01(smaller).png "CSI-OverskiesRebrand_LOGO-01(smaller)")](https://www.overskies.com)
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/f4524594-4b26-4240-ae5d-09f2a1ab5eea)
** **
Search
**Menu**
** **
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/40c90de3-de09-4a06-91ca-e7c626929323)
# CITIZEN WATCH AMERICA
CZ SMART BRANDING
*BRANDING
CREATIVE
DESIGN*
## CITIZEN'S SMART WATCH
---
A line of digital and hybrid watches Inspired by the rich design of Citizen’s iconic sport technical timepieces, CZ Smart watches feature traditional design and a versatile menu of customizable dials. CZ Smart utilizes Google WearOS, the technology the consumer cares most about.
With connectivity in mind, we designed a brand logo to highlight digital waves and colors that would appeal to today's savvy Millenials.
Stay connected. Stay fit. Stay stylish.
**
Clean & Elegant
Fully Responsive
**
Clean & Elegant
Fully Responsive
## A Brand Ready for Primetime
---
A contemporary color palette was chosen to accent the technical aspect of the watch collection, while also staying true to Citizen's master brand look-and-feel.
To show off the attitude of the watch, teaser animations were created. These were leveraged for sell-in to retailers, as well as on social channels to promote the new collection launch.
**
Clean & Elegant
Fully Responsive
**
Amazon Brand Guidelines
Brand Modernization
**
Clean & Elegant
Fully Responsive
## Ready to watch your brand connect with your audience? **Our team is ready to help out.**
#### Let’s chat about storytelling that drives a return
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/e317ee76-ceea-4622-9c18-509d5bc98b72)
[.png?width=88&name=CSI-OverskiesRebrand_LOGO-01(smaller).png)](https://www.thecsigroup.com)
160 Summit Avenue, Suite 200
Montvale, NJ 07645
- (201) 587-1400
- hello@overskies.com[mailto:hello@thecsigroup.com](mailto:hello@thecsigroup.com)
### Overskies On Demand
Sign up for our monthly newsletter for marketers who are interested in fresh ideas on brand storytelling, video, experiential and much more.
[Privacy Policy](https://www.overskies.com/privacy-policy/) | Copyright © Overskies. All Rights Reserved.
 [](https://www.b2bmarketingzone.com/%26source=the-csi-group)
```json
{
"@context" : "http://schema.org",
"@type" : "Organization",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "United States",
"addressLocality" : "Montvale",
"addressRegion" : "NJ",
"postalCode" : "07645",
"streetAddress" : "160 Summit Ave, Suite 200 "
},
"alternateName" : "Overskies",
"description" : "Overskies is an independent creative and digital marketing agency based in Montvale, NJ.",
"email" : "hello@overskies.com",
"image" : "https://www.thecsigroup.com/hubfs/cropped-Overskies_Favicon.jpeg",
"logo" : "https://www.overskies.com/hubfs/cropped-Overskies_Favicon.jpeg",
"mainEntityOfPage" : {
"@id" : "https://www.overskies.com/work/cz-smart-branding",
"@type" : "WebPage",
"description" : "Overskies designed the CZ Smart brand identity for Citizen Watch, creating a modern look targeting millennials with digital and hybrid watches."
},
"naics" : "541810",
"name" : "Overskies",
"sameAs" : [ "https://www.facebook.com/overskiesagency/", "https://twitter.com/overskiesagency", "https://www.instagram.com/overskiesagency/", "https://www.linkedin.com/company/overskies/", "https://www.youtube.com/channel/UC2eFNc85rWss2yKN-HiSQ8A" ],
"telephone" : "201-587-1400",
"url" : "https://www.overskies.com"
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "CreativeWork",
"creator" : {
"@id" : "https://www.overskies.com/#organization",
"@type" : "Organization",
"logo" : "https://www.overskies.com/hubfs/overskies-logo.png",
"name" : "Overskies",
"url" : "https://www.overskies.com"
},
"name" : "CZ Smart Branding",
"url" : "https://www.overskies.com/work/cz-smart-branding"
}
```