CITIZEN WATCH AMERICA

BRANDING
CREATIVE
DESIGN

CITIZEN'S SMART WATCH

A line of digital and hybrid watches Inspired by the rich design of Citizen’s iconic sport technical timepieces, CZ Smart watches feature traditional design and a versatile menu of customizable dials. CZ Smart utilizes Google WearOS, the technology the consumer cares most about.

With connectivity in mind, we designed a brand logo to highlight digital waves and colors that would appeal to today's savvy Millenials.

Stay connected. Stay fit. Stay stylish.

A Brand Ready for Primetime

A contemporary color palette was chosen to accent the technical aspect of the watch collection, while also staying true to Citizen's master brand look-and-feel.

To show off the attitude of the watch, teaser animations were created. These were leveraged for sell-in to retailers, as well as on social channels to promote the new collection launch.