LifebankUSA needed a consistent and cohesive brand identity that positioned them as a leader in cord blood banking, as well as some new and updated tools to aid their sales force in telling the unique LifebankUSA story. Overskies was able to produce a fresh evolution of their brand identity, as well as craft superior messaging that was both persuasive and compassionate.
LifebankUSA's guidebook is the primary messaging tool used to flesh out the science and benefits of their services — both for medical professionals and expectant parents and their families. Overskies designed a fresh guidebook from the ground up. The guidebook was a winner at the NJ Art Directors Club annual show