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LIFEBANKUSA

FULL REBRAND & MESSAGING PLATFORM

BRANDING
BRAND STORYTELLING
DESIGN

A COMPLETELY NEW BRAND


LifebankUSA needed a consistent and cohesive brand identity that positioned them as a leader in cord blood banking, as well as some new and updated tools to aid their sales force in telling the unique LifebankUSA story. Overskies was able to produce a fresh evolution of their brand identity, as well as craft superior messaging that was both persuasive and compassionate.

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Clean & Elegant
Fully Responsive
Clean & Elegant
Fully Responsive

Redesigned Guidebook


LifebankUSA's guidebook is the primary messaging tool used to flesh out the science and benefits of their services — both for medical professionals and expectant parents and their families. Overskies designed a fresh guidebook from the ground up. The guidebook was a winner at the NJ Art Directors Club annual show

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Lifebank 1
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B2B Marketing Zone