Customers are important. After all, their business lets you stay in business.

Brands who don’t strive to create great experiences for their customers don’t just see their numbers stagnate. They soon find it difficult to gain trust and loyalty.

Brand experience and brand success have become inextricable. In an oversaturated market where there are dozens of solutions for every problem, the brands that make it a point to connect with consumers on a personal level will always come out on top.

So...what does that have to do with email?